As a brand that’s all about the stories that fashion tells, & Other Stories launched in 2013 under the H&M Group, headquartered in Stockholm. The label sits in the affordable-luxury segment — positioned above H&M’s mainline but below premium designer …
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As a brand that’s all about the stories that fashion tells, & Other Stories launched in 2013 under the H&M Group, headquartered in Stockholm. The label sits in the affordable-luxury segment — positioned above H&M’s mainline but below premium designer names. It runs physical stores across the UK, with branches in London, Bristol, Kingston, Leeds, Liverpool, Manchester, and Oxford, alongside its online shop at stories.com.
Collections are shaped by three distinct design ateliers in Stockholm, Los Angeles, and Paris. Each brings a different aesthetic — Scandinavian minimalism, Californian ease, and Parisian polish — giving the product range a breadth you wouldn’t normally expect from a single high-street label. The line-up covers dresses, tops, skirts, jeans, shoes, bags, accessories, and beauty products. Prices sit in the mid-range: dresses start from around £57, sandals from £87, and during sale periods bestsellers can dip below £20.
A few things we think are worth knowing before you shop. Members who sign up through the & Other Stories programme receive 15% off their next order. Verified students get 12% off year-round. Standard delivery is free once your basket reaches £80, arriving within three to six working days, and returns are free within 30 days with refunds processed inside 14 days. Klarna is also available at checkout for spreading payments.
Between the membership savings, student discount, and seasonal sales that regularly reach 50% off, there’s nearly always a way to trim the total — and the offers we’ve gathered below make this page worth a bookmark.
When’s the best time to shop at & Other Stories?
June tends to deliver the strongest savings — summer markdowns on dresses, sandals, and accessories can reach up to 40% off. The winter window from December through January is equally strong, with 30–50% off coats, knitwear, and boots. Black Friday at the end of November typically brings a sitewide discount of around 30%. If you’re flexible, holding out for one of these periods almost always beats buying at full price.
Can I combine the student discount with sale prices?
The 12% student discount applies to full-priced items and doesn’t stack with promo codes or additional percentage-off offers. It does work on new-season stock that hasn’t yet been marked down, though. Our advice: use it on fresh arrivals when you want something specific, and switch to sale browsing when you’re after a general bargain. That way you’re always getting the better deal depending on what’s in your basket.
Is the & Other Stories membership worth signing up for?
The programme is free and immediately gives you 15% off your next order. Members also tend to receive early access to sales and exclusive offers by email. Given that the average basket at & Other Stories sits around £100, that first-order discount alone saves roughly £15. There’s no minimum commitment, so it’s worth signing up even if you only shop occasionally.
What should I watch out for before placing an order?
Most codes and offers apply to full-priced items only, so check the terms tab on each offer card before assuming it’ll work on sale stock. The free delivery threshold is £80 — baskets under that amount incur a shipping charge. If an offer mentions “first orders”, it means new customers only; existing accounts won’t qualify. Returns are straightforward: 30 days, free of charge, with refunds processed within 14 days.
