Apricot Active Deals, Sales & Codes in October, 2026

Apricot is a women’s fashion brand offering trend-led clothing and accessories through its website at www.apricotonline.co.uk. The company operates over 15 standalone stores and features in more than 400 concessions within department stores including Debenhams and New Look, giving it a substantial high-street presence alongside its online shop. Its product range spans dresses, knitwear, tops, trousers, coats, and accessories, with a design focus on playful prints and feminine silhouettes that sit at a mid-market price point — accessible enough for regular wardrobe updates without stretching the budget.

The core offering centres on everyday-to-occasion pieces. Dresses are a particular strength, running from casual ditsy prints through to smarter wrap and midi styles. Knitwear features prominently too, with contemporary cuts updated each season. Prices start well under £10 for basic accessories, while leather footwear sits around the £29 mark. The Outlet section houses past-season stock at up to 70% off, and gift vouchers are available from just £1, making the brand flexible whether you’re shopping for yourself or buying a present.

Several features make saving at Apricot straightforward. Free delivery applies to all UK orders over £50, shipped via Royal Mail’s Tracked 48 service. First-time shoppers can take 15% off by signing up for the newsletter, and the codes HELLO15 and 15HELLO each offer 15% off under different eligibility rules. Students receive 10% off in-store with valid ID, while NHS staff qualify for 15% off. These benefits, combined with the Outlet markdowns and the codes listed on this page, give you several angles for trimming your spend.

When’s the best time to shop at Apricot? The Outlet section runs year-round with markdowns reaching up to 70% off on tops, trousers, dresses, coats, and accessories — these are past-season pieces rather than lower-quality stock, so the value is genuinely strong. Beyond the Outlet, watch for seasonal clearance events. If you’re flexible on timing, browsing the Outlet first and applying a first-order code like HELLO15 on top is one of the cheapest ways to build a wardrobe here.

Which code should I use — HELLO15 or 15HELLO? Both offer 15% off, but HELLO15 is restricted to first-time orders while 15HELLO works on subsequent purchases. Since you can only apply one code per transaction, pick the one that matches your situation. New customers should try HELLO15 first; returning shoppers can use 15HELLO. If neither works, check whether your basket qualifies — some codes require a minimum spend, and Outlet items may carry different terms.

How do I stack savings without codes? You can’t combine multiple codes, but you can pair other benefits. Free delivery kicks in at £50, student discount gives 10% off in-store with valid ID, and NHS staff qualify for 15% off. If you’re a student shopping online, the 10% in-store discount might beat a 15% code on smaller orders after factoring in the £3.99 delivery charge, so it’s worth doing the maths before you commit.

What’s worth buying at Apricot? Dresses and knitwear are their strongest categories — the selection of maxi, midi, and transitional styles carries well across seasons. The footwear line offers solid value too, with leather pieces typically priced around £29. Accessories like layered necklaces are budget-friendly additions that lift an outfit without much spend. If you’re browsing for the first time, start with dresses in the Outlet and work outward from there.