New Arrivals from £64 at Camilla
Express Delivery from £10 at Camilla
Free Returns on Orders at Camilla
Up to 40% off Swimwear in the Camilla Sale
Up to 30% off Womens Dresses in the Camilla Sale
Up to 30% off Outerwear in the Camilla Sale
Up to 40% off Womens Tops in the Camilla Sale
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About the Brand
Camilla is an Australian luxury fashion house founded by designer Camilla Franks, who launched the label at Australian Fashion Week in 2004. From those beginnings it has grown into a globally recognised print house, now sold across 55 countries with a dedicated UK online store at uk.camilla.com(citation:9)(citation:10). The brand sits in the luxury resort and ready-to-wear space, known for vivid, painterly prints that draw on world cultures, travel, and art — each one designed and hand-painted by an in-house team of artists(citation:8).
The core range spans women’s dresses — from minis to maxis — alongside swimwear, tops, outerwear, and accessories. Men’s and children’s collections are also available, all featuring the brand’s signature printed fabrics(citation:7). New arrivals on the UK site start from £64, with sale pieces reaching up to 40% off swimwear and up to 30% off dresses and outerwear. What distinguishes Camilla from mass-market competitors is the production method: every garment is hand-cut and hand-sewn, and embellishments — beading, sequins, embroidery — are applied individually by skilled artisans(citation:9). This level of craftsmanship is reflected in the pricing, but the hand-finished details and limited-run prints give each piece a character that factory-line clothing simply can’t replicate.
Beyond the product itself, the UK store offers practical conveniences that take some of the risk out of buying luxury online. Free returns cover all orders regardless of value, express delivery starts at £10, and a 10% newsletter welcome discount applies to your first order with no minimum spend. The current seasonal sale includes substantial reductions across swimwear, dresses, and tops. These advantages, combined with the codes listed on this page, make it worth bookmarking if you’re planning to add a statement piece to your wardrobe without paying full retail.
How to use
Shopping Guide
When’s the best time to shop at Camilla?
End-of-season sales offer the deepest discounts — swimwear and tops have been marked down by up to 40%, while dresses and outerwear see reductions of up to 30%. Black Friday and Boxing Day typically bring broader sitewide promotions. We’d also recommend signing up for the newsletter early: the 10% welcome code might stack on top of sale prices, which would be the single best way to maximise savings on your first order.
Is it worth buying Camilla at full price?
We’d suggest waiting for a sale unless you’ve spotted a piece you absolutely love in a specific print run. Camilla’s prints are produced in limited quantities and popular designs do sell out, so hesitation carries a real risk. If you’re new to the brand, start with one sale piece to test the fit and quality. The free returns policy on all orders gives you a safety net, so there’s little downside to ordering and checking the sizing against the size guide before committing further.
What should I know about Camilla’s sizing?
Camilla is an Australian brand and uses Australian sizing, which can run slightly differently from standard UK sizes. We always recommend checking the detailed size guide on the UK website before ordering rather than guessing your usual size. If you’re between sizes, sizing up tends to be the safer bet — it’s easier to have something taken in than to find out a piece is too tight across the shoulders or bust. Ordering two sizes and returning one free of charge is a practical approach if you’re unsure.
How do I get the best value on a first Camilla order?
Start by signing up for the newsletter to get the 10% welcome code. Then check the current sale section — pieces with up to 40% off swimwear and 30% off dresses are already reduced. Enter the newsletter code at checkout on a sale item and see if both discounts apply. If they do, you could be looking at a genuinely significant saving on handcrafted pieces. Even if the code doesn’t stack, the sale prices alone bring Camilla into a more accessible range for testing the brand.