Black Friday 2025 is on the horizon, and for beauty enthusiasts, this event is effectively the Super Bowl of shopping. Whether you have been eyeing a Dyson Airwrap, needing to restock your “holy grail” skincare routine, or hunting down a signature scent for the party season, November is the undisputed best time of year to glow for less.
However, as we approach the holiday season, the sheer volume of offers can feel chaotic. From crashing websites to overwhelming choices, finding the true gems requires a strategy. That is why we have curated this comprehensive guide to the best Black Friday beauty deals to expect in 2025.
From understanding extended return policies to maximizing student discounts and loyalty points, here is how to navigate the sales like a pro.
Best Black Friday Haircare Deals
Hair tools are high-ticket items, making them the smartest investment during Black Friday sales. The percentage savings here often translate to significant cash amounts.
1. Dyson
If there is one brand that defines the Black Friday frenzy, it is Dyson. The Dyson Airwrap rarely sees price reductions during the rest of the year, making November the prime window for purchase.
- What to Expect: historically, we see savings of up to £80–£100 on the Airwrap and Supersonic Hair Dryer.
- Pro Tip: Look out for “Refurbished” deals on the official Dyson outlet if you want to save even more. Be quick, as stock depletes within minutes.
2. ghd (Good Hair Day)
Sleek hair usually comes with a steep price tag, but ghd is known for generous Black Friday offerings.
- The Deals: Expect up to 30% off their core range, including the award-winning Platinum+ and Gold stylers.
- Bundle Value: Keep an eye on the “Gift Sets.” Often, for the price of a standalone straightener, you can get a limited-edition colorway that includes a heat-resistant case and styling brush.
3. Sephora
Since its major UK relaunch, Sephora has become a powerhouse for luxury haircare.
- Brands to Watch: This is the go-to destination for discounts on Olaplex, Living Proof, and Kérastase.
- Loyalty Bonus: Ensure you are signed up for Sephora Rewards. You can often apply accumulated points for money off, even on sale items.
Best Perfume & Fragrance Deals
Fragrance is the number one gifting category for Christmas. Buying during Black Friday can save you upwards of 20% compared to December prices.
1. The Perfume Shop
Year after year, The Perfume Shop delivers consistent reliable discounts on heavy hitters like YSL, Dior, and Hugo Boss.
- Member Pricing: If you aren’t a member, sign up. Members often get “early access” codes allowing them to shop the sale 24 hours before the general public.
- Engraving Services: Look for free bottle engraving offers during this period to add a personal touch to your gifts.
2. Boots
The “Boots Black Friday Bonanza” is a staple of the British high street.
- Star Gifts: Watch for the “Star Gift” of the week. These are often better than half-price but are available for limited windows.
- Advantage Card Hacks: This is the time to cash in your points. Alternatively, look for “Triple Points” events to earn whilst you spend on discounted fragrances like Black Opium or Sauvage.
3. Jo Malone
Luxury fragrance houses rarely discount, but they do offer “value” through generous gift-with-purchase schemes.
- The Offer: Rather than slashing prices, expect to receive full-sized body washes or travel candles when spending over a certain threshold (typically £140+). This effectively lowers the cost-per-item significantly.
Best Makeup Black Friday Deals
Whether you are looking for a new foundation match or a glittering palette for New Year’s Eve, makeup retailers fight hard for your custom in November.
1. Charlotte Tilbury
Charlotte Tilbury’s sales are legendary.
- Mystery Boxes: The brand is famous for its “Mystery Box” drops, offering 50% savings on a bundle of full-sized products.
- Bundle Deals: Expect “Buy One, Get One Free” on select palettes or lip kits.
- New Customer Offers: If you haven’t shopped there before, look for a “15% off first order” code. While these sometimes don’t stack with sale items, they are useful for full-priced holiday collections.
2. Superdrug
For high-street heroes, Superdrug is unbeatable.
- Member Pricing: The Health & Beautycard is essential here. Member pricing often undercuts the standard Black Friday sale price.
- Volume: Expect massive savings (up to 55%) on brands like Maybelline, Revolution, and Studio London.
3. LOOKFANTASTIC
As an online giant, LOOKFANTASTIC often sets the pace for discounts.
- Sitewide Codes: They typically issue a declining discount code (starting at 25% or 30% off).
- The “Edit” Boxes: Look for their curated beauty boxes. During Black Friday, these are often sold at a loss to the retailer to acquire new customers, offering hundreds of pounds of value for a fraction of the cost.
Best Skincare Deals
Skincare is a volume game. Black Friday is the time to buy your “empties” in bulk—cleansers, moisturizers, and serums you know you will use all year.
1. Beauty Pie
Beauty Pie operates on a membership model, but Black Friday is when they open the gates.
- The Deal: In previous years, they have offered “Guest Passes” or massive discounts on their membership fees, plus money off their luxury-formulated retinol and Vitamin C capsules.
2. Cult Beauty
For the “skintellectual,” Cult Beauty is the destination.
- Brands: Look for 30% off coveted brands like The Ordinary, Drunk Elephant, and Glow Recipe.
- Gifts: They are renowned for their “Goody Bag”—a bag of free samples often worth over £200 when you spend a specific amount.
How to Maximize Savings: Student Discounts & Loyalty
Getting the sale price is good; stacking discounts is better. Here is how to ensure you are paying the absolute minimum.
Student Discounts
Many beauty retailers boost their student discount rates during Black Friday week.
- Verification: Ensure your UNiDAYS or Student Beans account is verified and active before the sale starts.
- The Boost: Brands like Boots and Superdrug have been known to double their student discount (from 10% to 20%) for limited periods. Always check if the student code stacks on top of the sale price.
Loyalty Programs
If you are not signed up for the following programs, you are leaving money on the table:
- Boots Advantage Card: 4 points for every £1 spent.
- Superdrug Health & Beautycard: exclusive lower prices for members.
- Sephora Rewards: free gifts and money-off vouchers.
- The Body Shop Club: vouchers and birthday gifts.
The Boring (But Important) Stuff: Returns & Shipping
Shopping for gifts? You need to know the logistics.
Extended Return Policy
Most major retailers activate their “Christmas Return Policy” by late October or early November.
- The Norm: usually, any item bought during the Black Friday period can be returned until January 31st.
- The Exception: Personalized items (engraved perfume) and unsealed hygiene products (opened lipstick/mascara) are almost never returnable. Always check the T&Cs on the retailer’s site.
Shipping Delays
Black Friday is the busiest logistics week of the year.
- Expectation: Next-day delivery often becomes 3-5 day delivery due to volume.
- Strategy: If you need an item urgently for a party, use Click & Collect services (offered by Boots, Superdrug, and John Lewis) to bypass courier delays.
Final Verdict
Black Friday 2025 promises to be a massive event for the beauty industry. The key to success is preparation. Build your wishlists in July, sign up for loyalty cards in August, and have your browser tabs ready in November.
Whether you are restocking your bathroom cabinet or buying the main event Christmas gifts, following this guide will ensure you secure the best beauty products without breaking the bank.