#Style Guide

Menswear often falls into two categories: painfully boring or prohibitively expensive. Percival has successfully carved out a middle ground. They offer “elevated casuals” that lean into classic British style with a contemporary, often playful twist. Whether it is their signature textured knitwear or a perfectly tailored blazer, the brand has become a favorite for men who want to look put-together without appearing like they tried too hard. While Percival sits in the premium bracket, savvy shoppers rarely pay full price. To navigate their collection of embroidery-heavy shirts and Italian fabrics effectively, you need a tactical approach to their promotional ecosystem.

Desigual doesn’t do “subtle.” Walk down any high street in Europe, and you can spot a Desigual coat from a block away. It’s a riot of patchwork, intense geometric prints, and mismatched textures. Since 1984, this Barcelona-based brand has operated on a simple manifesto: “La Vida es Chula” (Life is Cool). For years, the fashion elite turned their noses up at it. They called it chaotic. They called it loud.