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Premium Individual Subscriptions from £13 a Month at YouTube
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Family Premium Subscriptions from £20 a Month at YouTube
Premium Lite Subscriptions from £8 a Month at YouTube
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1 Month Free Premium Trial for Students at YouTube
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About the Brand
YouTube launched in 2005, founded by three former PayPal employees, and was acquired by Google — now Alphabet Inc. — the following year. It’s the world’s largest video-sharing platform, with over two billion logged-in users each month and hundreds of hours of video uploaded every minute. The site spans music, gaming, education, film, live events, and creator vlogs — a vast library where most content is free to watch.
For those who want more than the free, ad-supported experience, YouTube Premium starts at £12.99 per month on the Individual plan. That removes all ads, enables background playback on mobile, and bundles YouTube Music for offline listening. A Premium Lite tier, available from around £8, strips out ads but excludes the music and download features. YouTube also doubles as a storefront for film and TV rentals or purchases, so you can rent new-release titles without leaving the platform.
YouTube’s subscription tiers are designed to suit different budgets. The Family plan at £19.99 covers up to five family members at one address — about £4 per person. Students pay £7.99 monthly after verifying their status. All Premium tiers except Lite include YouTube Music, which functions as a standalone streaming service comparable to Spotify or Apple Music. Free one-month trials are available for both Individual and Student plans, giving new subscribers a risk-free way to test the full experience.
Between the free tier, discounted family and student plans, and regular trial offers, there are several ways to access Premium features without paying full price. The promotions on this page are worth checking before you sign up.
How to use
Shopping Guide
When’s the best time to try YouTube Premium?
YouTube keeps its free trial available most of the year, so there’s no particular sale season to wait for. Time it for a period when you’ll actually use the features — a holiday, a long commute, or a stretch of heavier viewing than usual. Cancel before the trial ends and you won’t be charged. We’d suggest setting a calendar reminder two days before renewal.
Which plan gives the best value per person?
| Plan | Monthly Price | Accounts | Cost Per Person | YouTube Music |
|---|---|---|---|---|
| Individual | £12.99 | 1 | £12.99 | Yes |
| Student | £7.99 | 1 | £7.99 | Yes |
| Family | £19.99 | Up to 5 | ~£4.00 | Yes |
| Lite | ~£8 | 1 | ~£8 | No |
For a single user who doesn’t need YouTube Music, Premium Lite saves roughly £5 a month over the Individual plan. Students should always pick the Student tier — identical features at nearly half price. Households with two or more Premium users should go straight for the Family plan, where the per-person cost drops to around £4, undercutting most music-only streaming services.
How do I get the most out of the free trial?
Download a few long videos for offline viewing to see whether it reshapes your habits — it often transforms the commute. Test YouTube Music as a standalone service; if it replaces Spotify or Apple Music, Premium effectively pays for itself. Before the trial ends, weigh whether ad-free viewing is worth £12.99 a month to you personally, and cancel if the maths don’t add up.
What should I watch out for before subscribing?
The main pitfall is forgetting to cancel — YouTube requires a payment method upfront and auto-charges once the free month ends. Another common mistake is subscribing through the iOS app, where Apple’s commission can push prices higher than signing up through a web browser. We always recommend registering at www.youtube.com on desktop or mobile browser for standard pricing.