Up to 70% off RRP on Cycle Clothing at Wiggle
Up to 70% off RRP on Runningwear at Wiggle
Up to 70% off RRP on Outdoorwear at Wiggle
Up to 70% off RRP on Swimwear at Wiggle
Up to 50% off RRP on Pinnacle Bikes and Cyclewear at Wiggle
Delivery from £4.99 at Wiggle
Free £5 In-Store Voucher with Click and Collect Orders Over £100 at Wiggle
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About the Brand
Wiggle is a British multisport retailer specialising in cycling, running, swimming, triathlon, and outdoor gear. The business launched in 1999 from Portsmouth, originally as a specialist cycling shop before broadening into a wider range of active-lifestyle categories. Today it ranks among the UK’s largest online sports retailers, serving everyone from weekend joggers to committed triathletes and mountain bikers.
The product range covers bikes, wheels, components, helmets, clothing, footwear, wetsuits, GPS watches, and nutritional supplements. Wiggle stocks major names including Adidas, Berghaus, Asics, Under Armour, and Osprey, alongside its own-label dhb cycling range — a popular choice for affordable jerseys, bib shorts, and base layers. Pinnacle, another house brand, covers entry-level bikes and cycle wear. Children’s bikes and junior kit are also available, making it a practical one-stop shop for active families.
Several built-in features help keep costs down. The Outlet section hosts year-round reductions of up to 70% off RRP on dhb clothing, cycle wear, running gear, outdoor apparel, and swimwear, with Pinnacle bikes and cycle wear discounted by up to 50%. Wiggle+, a subscription priced at £9.99 per year, unlocks free UK next-day delivery on orders over £20 — worthwhile if you place several orders annually. Click-and-collect customers spending over £100 also receive a free £5 in-store voucher.
These saving routes, combined with the deals we’ve gathered on this page, make it well worth bookmarking — particularly as new clearance lines hit the Outlet on a regular basis.
How to use
Shopping Guide
Is dhb cycling kit actually any good compared to pricier brands?
dhb competes with mid-range names like Altura and Endura rather than the premium tier of Castelli or Rapha. A dhb Aeron jersey typically costs a third of a comparable Castelli without a proportional drop in fabric quality. We’d recommend starting with the Aeron range for road riding — the Classic line suits commuting, but the chamois pad improves noticeably in Aeron. For everyday training, dhb keeps your budget in check.
When is the best time to buy at Wiggle?
Wiggle’s Outlet runs year-round, so there’s no need to wait for a single sale event. That said, seasonal clearance follows a pattern: summer kit gets marked down from late August, winter gear from February. If a specific item is already 50% off, it’s unlikely to fall further before selling out. If it’s in your size and the discount looks good, buy it — popular sizes vanish within days of a new clearance drop.
How do I stack savings for the biggest discount?
The best combination is Outlet pricing plus Wiggle+ free delivery. Pick clearance items already marked down 50-70%, then rely on Wiggle+ for free next-day delivery rather than adding filler to hit the £20 free-delivery threshold. If a promotional code appears on this page, test it at checkout — though codes and Outlet discounts don’t always combine. The free £5 voucher on click-and-collect orders over £100 is another route worth considering.
Should I subscribe to Wiggle+?
At £9.99 per year, Wiggle+ pays for itself after just two next-day deliveries (normally £4.99 each). It also removes the temptation to batch orders or add filler items to reach a free-delivery threshold. If you buy kit, nutrition, or replacement parts more than a couple of times a year, it’s straightforward value. Worth noting: Wiggle+ covers UK delivery only, so check shipping terms separately if ordering from outside the UK.