Success can be hard to define, especially in the business world. Often the metrics used to define success can be incomplete or misleading, only serving to further muddy the definition. For Skechers brand shoes, going from offering a single style (a logger boot) to offering more than 3,000 styles for every age and activity is a concrete example of success.
Once considered an off-brand shoe, Skechers has worked hard to ensure the use of high-quality materials and thorough testing on its products to ensure they are built to last. Long-known for their trainers, Skechers has expanded into performance sportswear and shoes. They even offer a whole line of golf shoes promoted by former Dallas Cowboys quarterback, Tony Romo.
Never a company to rest on its laurels, it will be exciting to watch Skechers continue to expand their range and build on their name. Here is to another 30 years of growing a legacy of comfort, innovation, quality and style.
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