PrettyLittleThing Active Deals, Sales & Codes in February, 2026

PrettyLittleThing is what you might call a family business. Founded by the Kamani brothers in 2012, and has since become generation-defining style source for every kind of It Girl.

As one of the fastest growing fashion retailers in recent years, it’s no wonder celebs like Miley Cirus, Michelle Keegan, Rita Ora and Nicki Minaj have been papped wearing PrettyLittleThing. Their rise to success lies in a no nonsense attitude to wanting that killer look and nailing it - just like the influencers that inspire PrettyLittleThing’s pieces. Add to that a Pretty Little Thing discount code and you’ve got a sassy saving too.

PrettyLittleThing was founded with the belief that quality fashion essentials should be available to all, which is why their prices are fair and their clothing lines have been made for all sizes, genders, races, and ages.

This brand wants to instil confidence in its customers who are looking for next level aesthetics in every shape and size, from the party pieces PLT is known for right through to loungewear that’s fit for the catwalk. It’s fair to say that PrettyLittleThing are slaying their socials too, with millions of followers looking for which exciting collaboration is coming next or who wore it best.

Official Website: www.prettylittlething.com