NOW Active Deals, Sales & Codes in June, 2026

NOW is a streaming platform owned by Sky, now part of the wider Comcast group. Launched in the UK in 2012, it was built as the contract-free alternative to a traditional Sky subscription — giving viewers access to Sky’s library of entertainment, films, and live sport without a lengthy lock-in. It has since become one of Britain’s most popular on-demand services, serving millions of subscribers drawn to the flexibility of its rolling memberships.

The service is split into several tiers. Entertainment covers box sets, Sky Originals, and Sky Atlantic. Cinema offers over a thousand films including recent blockbusters. Sports provides access to all 11 Sky Sports channels via day, week, or month passes. Hayu focuses on reality television. Pricing depends on the tier and commitment length: saver bundles, which lock you in for 6 or 12 months, can start from around £3 a month, while a Sports Day Pass is priced at roughly £15. The Flexible Entertainment plan sits in between at approximately £8 monthly, with the option to cancel at any time.

Several features set NOW apart from other contract-free streaming services. You can stream on up to six devices simultaneously, and the optional Boost add-on removes adverts while upgrading to Full HD quality. Free 7-day trials appear regularly for Entertainment and Hayu. Saver bundles combining two memberships — such as Entertainment plus Cinema — deliver the steepest discounts, though they do require a longer commitment. NHS and student offers surface periodically as well.

The deals on this page range from free trial offers to substantial reductions on saver bundles. We update them frequently, so whether you’re after a quick Sports Day Pass or a long-term plan, it’s worth checking back before you subscribe.

When’s the best time to sign up for NOW?

NOW tends to run its deepest discounts around Black Friday, Boxing Day, and Easter. These sales often include percentage-off saver bundles that aren’t available the rest of the year. Another window is the start of a major sporting season — the Premier League kick-off in August, for instance — when Sports bundles get a promotional push. Outside those periods, free trial offers appear more sporadically.

Should I go flexible or commit to a saver bundle?

If you watch regularly and plan to keep a membership for more than three months, a saver bundle almost always works out cheaper. The Entertainment Saver can start from around £3 a month over 12 months compared with roughly £8 for the flexible plan. But if you only want to catch a specific series, the flexible option lets you cancel without penalty once you’re done — lower monthly cost for longer commitment, or higher price for total freedom.

Can I stack different offers together?

NOW generally limits you to one active offer per membership at a time. However, if your current voucher is in its final month, you can layer a new one on top before it expires. Free trials work slightly differently — you can apply a voucher during a trial, and it takes effect once the trial ends. The My Offers section of your NOW account shows what’s currently applied and what’s eligible.

Is the Sports Day Pass worth it over a monthly subscription?

A Sports Day Pass costs around £15 for 24 hours of access to all 11 Sky Sports channels — useful if you’re only tuning in for one match or race day. A monthly pass is better value if you follow multiple sports consistently. We’d recommend the day pass for occasional viewers and the month pass for anyone tracking a full season.