MyHeritage Active Deals, Sales & Codes in June, 2026

MyHeritage is a genealogy platform that helps people trace their family history through DNA testing, historical records, and online family trees. Founded by Gilad Japhet in 2003, the site launched publicly in 2005 with support for six languages and has since grown to serve more than 85 million users worldwide. Its DNA database contains profiles from nearly 5 million people, and the platform provides access to over 13 billion historical records spanning multiple centuries and continents.

The service is built around three pillars: DNA testing, family tree construction, and historical record research. DNA kits, which start from around £20 during promotions, cover ethnicity estimates and relative-matching through the platform’s database. Subscription plans range from a free Basic tier supporting a tree of 250 people through to the Complete plan, which unlocks full access to 14 billion records, advanced matching, and all premium tools. First-year discounts make the higher tiers significantly more affordable — the Complete plan, for example, comes with £90 off the initial 12 months.

Beyond genealogy, MyHeritage has developed a suite of photo tools that have attracted attention well outside the family-history community. Photo Enhancer restores detail to old or damaged images, while the colourisation feature adds realistic colour to black-and-white photographs. Deep Nostalgia, perhaps the most widely shared feature, animates still portraits with subtle, lifelike movement. These tools are included with subscription plans and work through both the website and mobile apps.

Between the free trial, reduced first-year pricing on subscriptions, and the deals collected on this page, there are several ways to explore MyHeritage without paying full price.

Should I start with the free trial or go straight for a subscription? The 14-day free trial gives full access to premium features — family tree building, historical record searches, and DNA matching — without spending anything. We’d always recommend starting here. If you find the service valuable, subscribing during or immediately after the trial typically nets you a first-year discount. The Premium plan, for instance, drops from £89 to £59 in year one. Cancelling before the trial ends costs nothing.

Which MyHeritage subscription tier is right for me? It depends on how deep you want to go. The free Basic plan caps your tree at 250 people — sufficient for a rough sketch of your immediate family. Premium and Premium Plus expand tree size and unlock record-matching technology, which automatically suggests connections to other users’ trees and historical documents. The Data and Complete tiers add access to billions of historical records and advanced DNA features. For serious researchers, the Complete plan with its £90 first-year discount offers the best per-feature value.

When’s the best time to buy a DNA kit? DNA kits are MyHeritage’s most frequently discounted product. Flash promotions can cut prices by up to 75%, and kits have appeared for as little as £20 during major sales periods. Black Friday and the January sales tend to produce the deepest cuts. We’d suggest holding off on a full-price kit unless you need one urgently — these promotions come around several times a year.

Are MyHeritage’s photo tools worth exploring? The colourisation and animation features have attracted attention well beyond the genealogy community. Colourisation works best on black-and-white portraits from the mid-20th century onwards, while Deep Nostalgia animation adds subtle, lifelike movement to still faces. These tools are bundled with subscription plans, so if you’re already paying for family-tree research, we’d say the photo features are essentially a bonus at no extra cost.