My 1st Years Active Deals, Sales & Codes in June, 2026

My 1st Years is a British personalised-gift brand founded in 2009 by friends Dan Price and Jonny Sitton, headquartered in London. The pair started the company after struggling to find an affordable yet elegant gift for a friend’s newborn — a pair of custom baby shoes for a girl named Lara sparked interest among family and friends, and the concept grew from there. Today the brand serves customers across the UK and internationally, shipping personalised baby and children’s gifts worldwide, with direct delivery to China available at a flat rate of £22 (citation:9)(citation:10).

The product range covers keepsakes and practical items alike: embroidered blankets and robes, engraved wooden toys, personalised books, soft play sets, shoes, bedding, and bath accessories. Prices start from as little as £3 for personalised books and toys, with most items sitting comfortably under £30 (citation:2)(citation:3). That accessibility is part of the brand’s appeal — it occupies a sweet spot between mass-market baby gifts and luxury atelier pricing.

Personalisation is the brand’s defining feature. Gifts can be embroidered, engraved, printed, or flocked with a child’s name, birth details, or a custom message. You choose the font style and thread colour during checkout, and the included gift card carries your own note at no extra charge. Every order ships in the brand’s signature luxury gift box — blue-and-white packaging that’s become something of a hallmark. On orders over £40 the box is complimentary; on orders over £50, standard UK delivery is free too (citation:3)(citation:9).

Payment flexibility comes via Klarna’s Pay in 30 Days and Pay in 3 Instalments options, both interest-free, alongside the usual card and digital wallet choices. For healthcare workers, a verified 20% NHS discount is available year-round through the brand’s dedicated partnership link. These advantages — combined with the promo codes on this page — make it well worth bookmarking if you’re shopping for a new arrival or a children’s birthday.

When’s the best time to shop at My 1st Years?

Black Friday and Boxing Day deliver the deepest cuts — up to 50% off selected personalised gifts, sometimes with additional promo codes on top of sale prices. We’ve also spotted solid reductions during spring events like Easter and Mother’s Day, which make natural sense for a baby-gift brand. Outside peak periods, the Outlet section runs year-round with up to 50% off, so there’s rarely a reason to pay full price.

Which personalised items give the best value?

Personalised books and soft toys start from just £3, making them excellent low-risk gifts that still feel thoughtful. At the other end, items like embroidered robes and engraved keepsake boxes sit in the £20–£40 range — ideal if you’re combining them with a free gift box. We’d suggest browsing the Outlet first, then checking whether a newsletter code or NHS discount applies before you commit.

How do I stack savings on my first order?

You can’t combine multiple promo codes, but you can layer different offer types. Subscribe to emails for 10% off your first order, add enough to hit the £50 free-delivery threshold, and the complimentary gift box arrives automatically on orders over £40. If you’re NHS staff, compare your 20% discount against the newsletter offer — whichever is higher wins.

Is the NHS discount available year-round?

Yes, verified healthcare workers can access 20% off through the brand’s dedicated link, accessible via this page. It generally applies to full-price items rather than sale stock, so check the terms before you combine it with an Outlet purchase. During major sales events, the Outlet discount may actually beat the NHS rate — it’s worth doing a quick comparison at checkout.

How does Klarna work at My 1st Years?

Klarna lets you spread the cost with either Pay in 30 Days (effectively try before you buy) or three equal instalments at 30-day intervals. Neither option charges interest or fees, and there’s no impact on your credit score. It’s particularly handy when ordering multiple personalised items for a new baby — say, a robe, a toy, and a blanket — without the sting of a single large payment.