Special Offers with Newsletter Sign-ups at Madame Tussauds
3 London Attraction Tickets from £54 with Online Advance Bookings at Madame Tussauds
Group Tickets from £30pp at Madame Tussauds
Up to 30% off Madame Tussauds plus 1 London Attraction Tickets with Advanced Bookings at Madame Tussauds
Up to 65% off Madame Tussauds plus 4 London Attraction Tickets with Advanced Bookings at Madame Tussauds
Champagne Bar VIP Experience Tickets from £46pp at Madame Tussauds
Up to 30% off Online Advance Standard Ticket Bookings at Madame Tussauds
Under 2s Go Free at Madame Tussauds
Up to 20% off Advance Group Ticket Bookings at Madame Tussauds
Student Discount: Tickets from £15 at Madame Tussauds
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About the Brand
Madame Tussauds is the world’s most famous wax museum, owned and operated by Merlin Entertainments. Founded by Marie Tussaud — who inherited a wax exhibition from Dr Philippe Curtius and brought it to Britain in 1802 — the original London site on Marylebone Road has been drawing crowds since 1884. Today the brand spans over 20 locations worldwide, from Amsterdam and Berlin to Bangkok and Sydney, welcoming millions of visitors each year.
The London flagship offers themed zones spanning music, film, sport, and royalty, alongside immersive features like the Spirit of London ride and the Marvel Super Heroes area. Standard online advance tickets start from around £30, while combination tickets with other Merlin attractions — the London Eye, SEA LIFE, Shrek’s Adventure — can reduce the per-attraction cost by up to 65%. The Champagne Bar VIP Experience starts from £46 per person, and group bookings come in from £30 per head. Under-2s enter free.
A few things set Madame Tussauds apart. The booking guarantee lets you change your visit date up to five times within a year at no charge — handy when plans shift. Online advance purchases save up to 30% versus walk-up prices. Students can access tickets from £15 with valid ID. And the newsletter delivers exclusive offers, often before they appear elsewhere.
With combo tickets, student rates, and the occasional promo code all listed below, there’s genuine scope to pay well under the gate price.
How to use
- Click the offer card on this page — if it’s a code deal such as MAYDAY20, the code copies to your clipboard automatically. 2. Go to madametussauds.com and pick your location, date, and ticket type. 3. Check the code’s terms — some only apply to standard tickets, not VIP or combo packages. 4. At checkout, paste the code into the promo field and hit apply. 5. Confirm the discount shows in your total before paying.
Shopping Guide
Which ticket type should I book?
It depends on how many attractions you want to pack in. A standard Madame Tussauds London ticket covers the waxworks alone, but combo tickets bundling two or more Merlin attractions can slash the per-venue cost by up to 65%. If you’re planning a full day out on the South Bank, the 4-attraction pass is hard to beat — we’ve seen three attractions from £54. Solo visitors or couples after a shorter visit will probably find the standard advance ticket sufficient.
When’s the cheapest time to visit?
Book online a few days ahead and you’ll save up to 30% versus walk-up prices. Weekday slots are typically cheaper than weekends and school holidays, and off-peak dates often carry the lowest advance rates. The guarantee allowing five free date changes means you can lock in a cheap rate early and shift later if needed.
Can I stack a promo code with the online advance discount?
Generally no — Madame Tussauds applies one promotional benefit per transaction. The smarter move is to compare the code discount against the automatic online saving and go with whichever is larger. A 20% code such as MAYDAY20 might beat the standard advance rate on certain dates, so it’s worth running both calculations before you book.
Is the VIP experience worth it?
The Champagne Bar VIP Experience starts from £46 per person and includes priority access, which can save serious queueing time during busy periods. If you’re visiting at peak times — summer weekends or school holidays — that fast-track entry alone may justify the premium.