Fashion brand HYPE has developed from a self-funded t-shirt printing project to become a global player designing clothing and accessories for men, women and children. Starting out in 2011 from one room, the UK brand now has design and production premises in Leicester, a flagship store in London since 2013 and a store in Taiwan since 2016. As well as its signature t-shirts and backpacks, HYPE brings its edgy aesthetic to all manner of clothing and accessories. Cara Delevingne, Jay-Z and Tom Hardy have all represented the brand.
You’ll find cool campaigns and collabs, too, from HYPE x Sesame Street for cartoon kitsch to LEGO NINJAGO X HYPE for all those ninjas that never quit. Plus there’s the HYPE cares foundation, which donates 100% of profits from special one-off collections to charities. Partners have included the NHS, WarChild, The Albert Kennedy Trust and LoveSpecs.
Just Hype Active Deals, Sales & Codes in February, 2026
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Extra £5 off Kids Jacket Orders at Just Hype
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