Monthly Plan from £6 at hayu
6 Month Plan from £29 at hayu
12 Month Plan from £53 at hayu
Watch Kardashian Shows with Subscriptions at hayu
Watch Lifestyle Shows with Subscriptions at hayu
Watch Cooking and Food Shows with Subscriptions at hayu
Stream the Same Day as the USA with Subscriptions at hayu
19% off 6-Month Plan at hayu
25% off Annual Plan at hayu
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About the Brand
Hayu is a niche streaming platform owned by NBCUniversal, built entirely around unscripted television and reality entertainment. Launched to serve fans who want immediate access to global pop culture, it operates primarily across the UK, Ireland, Australia, and parts of Europe and North America. Unlike broader streaming giants, it focuses exclusively on a specific genre, gathering thousands of hours of content under one roof.
The service is essentially a digital archive for reality TV, offering everything from long-running staples like Keeping Up With The Kardashians and Geordie Shore to property and lifestyle shows such as Million Dollar Listing and Below Deck. A major draw is the same-day broadcasting, meaning we can watch new US episodes at the same time as American audiences without waiting for local scheduling. Subscription models are straightforward: there is a rolling monthly option for those who want flexibility, alongside discounted six-month and annual plans that effectively give you a few months free.
Functionally, the platform lets you download episodes to your mobile device for offline viewing, which is handy for commutes. However, based on feedback we regularly see from users, the native mobile and smart TV apps can sometimes suffer from playback stutters or crashes. We tend to find that casting from a browser or using a dedicated streaming stick provides a much smoother viewing experience.
Combining an annual subscription with the discount codes found on this page is the most effective way to keep your reality TV fix affordable.
How to use
Shopping Guide
Is the annual plan actually worth the upfront cost?
If you know you are going to keep up with the Kardashians or Below Deck all year, paying annually saves you roughly 25 per cent compared to the rolling monthly fee. We usually recommend starting with the seven-day trial to ensure the app runs smoothly on your specific smart TV, as user feedback frequently mentions playback glitches. Once you are happy with the technical side, locking in the yearly rate is the smartest way to avoid monthly price hikes.
Can I watch hayu on my Sky or NOW TV box?
You do not have to rely solely on the standalone app or website. hayu is available as an add-on membership through NOW TV, and it is also integrated into certain Sky TV packages. Adding it to your existing Sky or NOW subscription is often much more convenient, as it consolidates your billing and lets you browse reality shows right alongside your regular live channels and other streaming apps.
What happens if I forget to cancel the free trial?
Like most streaming services, the seven-day trial automatically rolls over into a paid monthly subscription if you do not intervene. We always advise setting a reminder on your phone for day six. If you do miss the window and get charged, their support team is sometimes willing to issue a refund if you contact them immediately and have not streamed any content during the paid billing cycle, though this is never guaranteed.