"Can I use GAME promo codes in-store?"

"Promotional codes listed on this page are for online shopping only — they cannot be redeemed in GAME's physical shops. In-store deals run separately and are usually shown on shelf labels or at the till. If a code's terms specifically mention in-store use, that's the exception rather than the rule. For online orders, paste your code into the 'Redeem a promo code' field at checkout and hit apply."

"How much is delivery at GAME?"

"Standard delivery starts from £4.99. Next day tracked delivery is £1.95 on orders over £19.95, rising to £5.95 for before-noon delivery and £10.95 for before 10am. A Sunday delivery option costs £8.95 if you order between Thursday 4.30pm and Friday 4pm. Alternatively, click-and-collect from a local GAME store is free — just bring your order reference number on your phone."

"When will I get my pre-order?"

"Pre-orders are dispatched to arrive on or before the release date. Standard pre-orders come via Royal Mail 1st Class, while premium options use a tracked courier service with next-working-day delivery. If you want guaranteed day-one delivery, it's worth selecting the next day or courier option at checkout rather than relying on standard post."

"When will I be charged for a pre-order?"

"You won't be charged until your pre-order is dispatched, though your bank may place a pre-authorisation hold on the funds when you first place the order. In some cases the charge can be taken up to 7 working days before the release date, so if you're using a debit card, keep an eye on your balance around that window to avoid any surprises."

"What is the pre-order price guarantee?"

"If the online price of a pre-ordered item drops before release, you'll automatically pay the lower amount. If the price increases, you stay locked in at the original figure. Either way, you're guaranteed the best available price — no need to contact customer service or re-place the order. The adjustment happens automatically."

"How does the GAME trade-in programme work?"

"Visit the GAME website to get a valuation for your old games, then send your items using the free postage service. Once received and checked, payment arrives as either cash via PayPal or credit in your GAME Wallet. Trade-in values depend on the title's age, condition, and current demand, so it's worth checking the valuation before committing — and comparing with private resale prices if you're after the best return."

"What do I need to collect an order in-store?"

"Bring your order reference number — it'll be on your confirmation text or email. There's no need to print anything; showing the reference on your phone is fine. GAME may ask for ID matching the name on the order, so have a driving licence or similar to hand just in case."

"What payment options does GAME accept?"

"GAME accepts major credit and debit cards including Visa, Mastercard, and American Express. Buy Now Pay Later is available through Klarna on eligible orders, letting you spread the cost over instalments. You can also pay using GAME Wallet credit or gift cards. PayPal is accepted for online orders, giving you an extra layer of buyer protection on bigger purchases."

"Why isn't my GAME discount code working?"

"Check the following: 1. The code may have expired — verify the validity dates on the offer. 2. Your basket might not meet a minimum spend threshold. 3. The code could be restricted to specific categories, such as games only rather than accessories. 4. GAME typically allows only one promo code per order, so remove any existing codes first. 5. Some codes are online-only and won't work with in-store reservations."

GAME Discount Codes & Vouchers • August 2026

deal Last Verified: 3 days ago

Gaming Chairs from £69 at GAME

deal Last Verified: 2 days ago

Delivery from £4.99 at GAME

deal Last Verified: 4 days ago

2 for £20 on Games and Accessories at GAME

deal Last Verified: 3 days ago

Nintendo Switch Games from Under £25 at GAME

deal Last Verified: Yesterday

Up to 30% off LEGO at GAME

deal Last Verified: 2 days ago

Buy Now Pay Later at GAME

deal Last Verified: Yesterday

Gift Cards from £5 at GAME

sale Last Verified: Yesterday

Up to 70% off in the GAME Sale

sale Last Verified: 4 days ago

Up to 70% off Games in the GAME Sale

sale Last Verified: Today

Up to 70% off Toys in the GAME Sale

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About the Brand

GAME has been a fixture on British high streets since the early 1990s, evolving into one of the UK’s most recognisable specialist gaming retailers. Now part of the Frasers Group, it operates a sizeable online store alongside numerous physical shops, serving a broad customer base of dedicated gamers and gift-buyers alike.

The core business revolves around new and pre-owned video games, consoles, and accessories — covering PlayStation, Xbox, Nintendo Switch, and PC. Beyond the screen, GAME stocks board games, LEGO sets, toys, gaming chairs, and collectibles, making it a practical port of call for birthday and Christmas shopping. Prices range from pocket-money accessories through to full console bundles costing several hundred pounds. A trade-in programme lets you swap old games for cash or GAME Wallet credit, and the pre-order price guarantee ensures you’ll always pay the lowest price if it drops before release.

Pre-order price guarantee — if the price falls before release, you pay the lower amount; if it rises, you’re locked in at the original figure
Trade-in programme with free postage and payment via GAME Wallet or PayPal
Click-and-collect from local stores with just an order reference on your phone
Buy Now Pay Later options through Klarna for spreading the cost of larger purchases
Dedicated app for tracking sales and making purchases on the go

Between trade-in credit, regular sale events reaching up to 70% off, and the voucher codes listed on this page, there are several ways to bring the final price down before checkout.

Page last updated: 4 August 2026

How to use

The current offers on this page are mostly automatic deals and sale prices — no code needed. When a promotional code does appear, click the offer card to copy it, head to game.co.uk, paste the code into the ‘Redeem a promo code’ box at checkout, and confirm the discount before paying.

Most GAME discounts apply automatically. Sale reductions of up to 70% off games and toys, multi-buy deals such as 2 for £20 on games and accessories, and category savings on LEGO or Nintendo Switch titles are all reflected in the listed price. Simply add items to your basket and the discount appears at checkout with no extra step required.

GAME gift cards start from £5 and work as pre-paid credit for the recipient. They can be spent on anything in-store or online — a practical option when you’re not sure what someone already has in their collection. Both digital and physical delivery options are available depending on the occasion.

GAME offers Buy Now Pay Later through Klarna on eligible orders, letting you spread the cost of larger purchases such as consoles or gaming chairs over instalments. Check the payment options at checkout to see what’s available for your basket value.

If a deal isn’t applying as expected or a code you’ve found isn’t working, click the report button on the offer card and we’ll investigate. Your feedback helps us keep everything on this page accurate and up to date for fellow shoppers.

Shopping Guide

When’s the best time to buy from GAME?

The biggest reductions come during seasonal sales — GAME’s sale events regularly hit up to 70% off across games, toys, and accessories. Black Friday and the January sales are peak moments, but the clearance section on game.co.uk runs year-round. If you’re eyeing a specific title, patience often pays off: prices on older games tend to drop steadily in the months after launch.

Should I trade in my old games at GAME or sell them privately?

GAME’s trade-in programme is convenient — get a valuation online, post your items for free, and receive payment via GAME Wallet or PayPal. The trade-off is that trade-in values are generally lower than what you’d fetch selling privately on marketplace apps. If you’re planning to put the credit straight back into a GAME purchase, the convenience may well outweigh the difference. For maximum cash return, a private sale usually wins.

Is it worth pre-ordering from GAME?

The pre-order price guarantee is the key draw. If the price drops before release, you automatically pay the lower amount; if it rises, you stay locked in at the original figure. You won’t be charged until dispatch, so there’s no upfront commitment beyond a temporary pre-authorisation hold from your bank.

How do I stack savings at GAME?

Combine a sale price or multi-buy deal with trade-in credit stored in your GAME Wallet to reduce the out-of-pocket cost. Gift cards bought at a discount from third-party retailers can add another layer of saving on top — every little helps when you’re building a games library.