Meet FitFlop: the footwear brand that is different from typical footwear brands.
Entrepreneur and founder, Marcia Kilgore, started FitFlop back in 2007 with a vision of merging beauty with biomechanics.
Since then, FitFlop has revolutionised the way we see footwear. Priding themselves on their unique designs, FitFlop creates intelligent, desirable and sophisticated footwear that fuses science with engineering to ensure wearers feel energised every day.
Their anatomically designed shoes are made with human movement in mind, helping each style to be the perfect fit for everyday life (and everything in between). Each shoe crafted by FitFlop utilises smart technology that promises balance and comfort, whilst their beautiful designs keep you looking stylish. FitFlop’s in-house biomechanist, Dr. Kim Lilley, has studied human movement and anatomy to perfect each shoe, giving you the comfort and durability you deserve.
But the best part? Every design created by FitFlop has been rigorously tested, meaning you’re safe in the knowledge that every purchase made will be a smart one. Grab your favourites today with a FitFlop discount code!
FitFlop Active Deals, Sales & Codes in December, 2025
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Active
15% off First Orders at FitFlop
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WELCOME
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Active
15% off plus Free Delivery on Orders at FitFlop
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VCUK15FD
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Active
40% off Boots Orders at FitFlop
Verified
WINTER40
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