#WoolOvers

Fast fashion has a plastic problem. Walk into most high-street retailers, check the care label on a “warm winter jumper,” and you will likely see the same word staring back at you: Acrylic. Synthetics don’t breathe. They trap sweat. They pill after three washes. And ultimately, they sit in landfills for centuries. This is why WoolOvers remains a crucial player in the UK clothing market. Since 1989, they have stuck to a simple, rigid philosophy: natural fibers only. No polyester nasties. Just wool, cotton, and cashmere.