#Orelia

Jewelry is a polarized market. On one end, you have fast-fashion pieces that turn your skin green after two wears. On the other, you have solid gold heritage brands that require a second mortgage. For years, a gap existed in the middle. Consumers wanted the “heavy gold” aesthetic of luxury brands without the four-figure price tag. Enter Orelia. Based in Brighton, Orelia has become a staple for the “Demi-Fine” and affordable luxury consumer. They bridge the gap between high street impulse buys and high-end investment pieces. But with a catalog ranging from delicate huggies to chunky t-bar chains, knowing what to buy—and how to buy it—requires a strategy.