Gifts for Him from £20 at Ted Baker
Luxury Gift Sets from £46 at Ted Baker
Gifts for Her from £23 at Ted Baker
Digital Gift Card from £50 at Ted Baker
Up to 40% off in the Ted Baker Outlet
Up to 35% off Homeware at Ted Baker
Up to 20% off Accessories at Ted Baker
Up to 30% off Sportswear at Ted Baker
Up to 30% and More off Mens Fashion in the Ted Baker Outlet
Up to 30% off Outlet Orders at Ted Baker
Up to 30% off in the Ted Baker Mid Season Event
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About the Brand
Ted Baker launched in Glasgow in 1988 as a menswear label and has since become one of Britain’s most recognised premium lifestyle brands. The range now covers menswear, womenswear, childrenswear, accessories, homeware, and gifts, all available through its online shop at tedbaker.com. Sitting in the accessible-luxury tier, the brand offers noticeably higher quality than high-street fast fashion at prices well below designer houses — a positioning that’s built a loyal and wide-ranging customer base.
Bold prints, rich textures, and a design philosophy that balances current trends with classic shapes define the brand’s visual identity. Collections take in tailored workwear, occasion pieces, casual separates, and loungewear, with accessories — bags and leather goods especially — standing out as consistent bestsellers. For those watching their budget, the Outlet section offers past-season stock at discounts of up to 40%.
Several built-in savings routes make the pricing more approachable than it first appears. Students receive 15% off full-price items, NHS staff get 20% off, and the refer-a-friend scheme gives both parties £25. Standard delivery is free on every order with no minimum spend, and we’ve found that Ted Baker runs sales for the vast majority of the year — so full-price shopping is rarely the only option.
Stack these advantages with the codes and offers listed on this page and you’ve got a competitive route into a premium brand. Worth bookmarking this page and checking back before each purchase.
How to use
Shopping Guide
When is the best time to find Ted Baker discounts?
Ted Baker runs sales for the vast majority of the year — our tracking shows active promotions for over 90% of the time, so paying full price is rarely necessary. The deepest discounts land during Black Friday and the post-Christmas sales, with mid-season events offering up to 30% off in between. We’d recommend signing up for the Ted Baker newsletter alongside bookmarking this page, as exclusive promotions sometimes surface there first.
Is the Ted Baker Outlet worth shopping over the main collection?
The Outlet offers up to 40% off past-season stock across clothing, accessories, and homeware — ideal if you’re flexible on specific items or colourways. The catch is that stock moves quickly and popular sizes disappear fast. If you’re after something from the current season, use a promo code from this page on full-price items instead. Either route beats paying sticker price.
How do I stack different savings methods at Ted Baker?
Check first whether you qualify for the 15% student or 20% NHS discount — both apply to full-price items only. Then look for a code on this page. The refer-a-friend scheme adds another layer, giving both parties £25 off. You can only use one promo code per order, so compare which gives the bigger reduction before reaching checkout.
What should I watch out for when using Ted Baker codes?
Promo codes typically exclude sale and Outlet items, so don’t assume a code will work on already-reduced stock. Check the terms on each offer card before relying on it. Most codes are single-use and can’t be combined with other promotional codes. If your basket mixes full-price and sale items, consider splitting the order so the code applies where it’s eligible.