The Craft Company Active Deals, Sales & Codes in June, 2026

The Craft Company is one of the UK’s largest online retailers specialising in cake decorating supplies and equipment, with roots in the wholesale and manufacturing side of the trade stretching back over a century. Based in the UK, the company serves a registered customer base of more than 130,000 home bakers, professional decorators, and trade buyers both domestically and internationally. Industry recognition includes a Cake Masters Award for online retail excellence.

The product catalogue runs to thousands of items sourced from leading brands — Renshaw, Culpitt, FMM, Katy Sue Designs, Saracino, and others. You’ll find edible decorations, food colourings, cake boards, printed cake boxes, baking moulds, ready-made icing, and specialist tools. Multi-buy pricing features prominently across the range: 6 for 5 on food flavourings, 4 for 3 on Sugarflair Oil Based Colours, 5 for 4 on Colour Splash Food Colouring Gels, and tiered percentage discounts on bulk sprinkle purchases.

The company runs a points-based loyalty programme — 5 points for every £1 spent once you’ve registered an account — and offers free delivery on orders over £35. Clearance and sale sections rotate regularly with items starting from £1, while periodic percentage-off promotional codes appear on top of existing multi-buy deals. These layered savings reward customers who plan purchases around current promotions.

Between the multi-buy bundles, the loyalty scheme, and the occasional promotional code, there are multiple ways to bring the cost down before you reach checkout. The offers collected below are a good starting point.

When’s the best time to shop at The Craft Company?

The Craft Company keeps a permanent sale section with discounts of up to 50%, but the smartest savings come when those sale prices overlap with a site-wide promotional code. At the time of writing, the code 23HELLO takes 10% off orders and can be applied on top of existing offers. Black Friday and the post-Christmas period historically bring the broadest range of discounted stock, so timing a larger order around those windows makes sense.

Is the loyalty scheme worth the effort?

We’d say it’s worth the minute it takes to set up. At 5 points for every £1 spent, the returns are modest on a single order but add up steadily for regular bakers. Points accrue on the post-discount total — including delivery — so even reduced-price baskets count. One catch: you cannot earn points on the portion of an order paid for with previously redeemed points.

How should I approach multi-buy deals for the best value?

The Craft Company runs several overlapping multi-buy offers across food colourings, flavourings, and sprinkles. We’d suggest building your basket around these rather than buying individual items at full price. For sprinkle orders specifically, the tiered discount rewards planning: 10% off at 10 packs and 15% off at 15 packs means buying a few extra can actually lower your per-unit cost.

Should I buy from The Craft Company or a general marketplace?

General marketplaces work well for commodity items where price comparison is straightforward. But The Craft Company stocks niche specialist brands — Sugarflair, Colour Splash, Katy Sue Designs — that rarely appear in depth elsewhere. Their themed edible decorations and professional tools are curated for event bakers, and the loyalty scheme plus multi-buy pricing are savings structures a third-party seller won’t replicate.