tails.com Active Deals, Sales & Codes in June, 2026

Tails.com was launched in the summer of 2014 by a team of dog lovers, vets, and nutritionists who wanted to move away from one-size-fits-all pet food. Based in London, the direct-to-consumer brand quickly gained traction and secured backing from Nestlé Purina PetCare in 2018. Today, they serve millions of meals a month to dogs across the UK, and we consistently see them maintain an ‘Excellent’ Trustpilot rating from tens of thousands of happy owners. They even launched a physical retail range in 2022 for those who want to grab a quick top-up between deliveries.

Instead of buying generic bags off a supermarket shelf, customers build a profile detailing their dog’s breed, age, weight, and any sensitivities. The nutritionists then hand-blend a unique kibble recipe tailored to those exact needs. Beyond the main meals, the subscription covers wet food toppers, daily dental chews, and training treats, ensuring the entire diet is managed from a single online dashboard.

Managing the service is highly flexible, allowing owners to pause deliveries or adjust portion sizes as their pet grows. Delivery is free on standard subscription orders, and there is a rewarding referral scheme where you earn account credit when friends sign up. With these built-in perks and the discount codes we have listed below, keeping your dog well-fed doesn’t have to break the bank.

How do I maximise savings on my first few boxes? The most effective strategy we have found is to stack your initial sign-up discount with the referral scheme. Use a high-value code for your very first delivery, then once your account is active, send your referral link to a friend. Their sign-up nets you £10 in credit, which you can apply directly to your second box, extending the introductory discount period.

Should I mix kibble with wet food? While the bespoke kibble forms the nutritional base, adding wet food toppers is highly recommended for fussy eaters or dogs needing extra hydration. We suggest using new customer discounts to trial a mixed feeding plan. It costs slightly more, but the flexibility to pause the wet food component later means you can easily scale the subscription back to dry food alone if your budget tightens.

Is it worth paying a premium over supermarket dog food? Supermarket brands offer convenience but rely on generic formulations. Tails.com adjusts your dog’s specific blend as they age or develop sensitivities. When we factor in free home delivery and the ability to exclude specific allergens, the monthly price becomes highly competitive against buying premium bags from a pet shop.

What happens if my dog rejects their tailored recipe? If your dog turns their nose up at the initial blend, don’t just cancel immediately. The platform allows you to tweak the flavour profile or switch to one of their alternative recipes while keeping your account history intact. We advise adding a splash of warm water to the kibble for the first few days to release the aromas, which often persuades hesitant hounds.