10% off Orders at Swizzels
Free Delivery on Orders Over £50 at Swizzels
Hampers from Under £8 at Swizzels
Wedding Sweets from £1.50 at Swizzels
15% Student Discount at Swizzels
12% Keyworker Discount at Swizzels
Great Value Variety Packs at Swizzels
Vegan Sweets Available at Swizzels
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About the Brand
Swizzels is a British confectionery manufacturer and one of the longest-running sweet factories still operating in the UK. Founded in 1928 and based in New Mills, Derbyshire, the company produces some of the nation’s most recognisable sweets — Love Hearts, Refreshers, Drumstick Lollies, Parma Violets, Fizzers, and the hugely popular Squashies range. Its products are stocked across supermarkets and convenience stores nationwide, as well as through its own website.
The swizzels.com shop offers the full product range alongside themed hampers, wedding favour bundles, and variety packs that aren’t always easy to find on the high street. Hampers start from under £8 and wedding sweets from £1.50 per unit, with orders over £50 qualifying for free standard delivery. Two active promo codes — giveme10 and CB10 — each take 10% off at checkout, providing a straightforward way to cut costs on any order.
Beyond the core range, Swizzels caters to a broader audience than many traditional sweet brands. There’s a dedicated vegan collection clearly labelled on the site, a 15% student discount, a 12% keyworker discount (both verified through a third-party affiliate), and a Birthday Club that sends exclusive offers around your birthday. The product pages also carry full nutritional and allergen information, which is handy for anyone managing specific dietary needs.
Between the demographic discounts, free delivery threshold, and live promo codes listed on this page, there are several ways to pay less than the sticker price on a Swizzels order — worth bookmarking if you’re stocking up for an event, a gift, or just a household sweet drawer.
How to use
Shopping Guide
When’s the best time to stock up on Swizzels sweets?
Swizzels runs promotions year-round, but the heaviest discounting tends to coincide with seasonal peaks — Valentine’s Day, Halloween, and the lead-up to Christmas, when themed ranges launch with introductory pricing. Black Friday and Boxing Day are also worth watching. Outside those windows, the two active promo codes (giveme10 and CB10) each take 10% off, which is a reliable baseline saving you can lock in at any time.
Can I combine a promo code with the student or keyworker discount?
That depends on the terms active at the time. Promo codes are entered at checkout on swizzels.com, while demographic discounts are verified through a separate affiliate channel. We’d recommend applying the promo code first, then checking whether the affiliate discount stacks on top. If it doesn’t, compare which saves more on your specific basket before completing the order.
Is it worth hitting the £50 free delivery threshold?
Standard delivery below £50 carries a charge, so if your basket sits at around £42, adding an extra bag or two to cross the threshold often saves money overall. A variety pack or a couple of individual bags usually bridges the gap without much overspend. Combined with a 10% promo code, hitting £50 brings the effective cost down further while unlocking free shipping.
What’s the Birthday Club, and is it worth joining?
The Birthday Club asks for your date of birth via a quick form on the Swizzels website. Around your birthday, you receive exclusive discount offers and special promotions by email. It’s free to join with no purchase obligation — worth signing up even if you only buy sweets occasionally. Paired with the newsletter subscription, it’s the easiest way to receive targeted offers without checking the site manually.
Swizzels hampers vs buying individually — which is better value?
Hampers start from under £8 and bundle several products at a lower per-item cost than buying separately. They work well as gifts or for events where you want variety. For personal consumption, though, picking your favourites individually and applying a promo code (giveme10 or CB10 both give 10% off) can work out cheaper on a larger order. Compare the hamper contents against what you’d actually choose — paying for sweets you wouldn’t pick isn’t a saving.