Sunday Times Wine Club Active Deals, Sales & Codes in October, 2026

Sunday Times Wine Club has been delivering wines to British doorsteps for over five decades, founded in the early 1970s. Operating under Direct Wines Ltd, the group behind Laithwaites, it has built a membership of more than 23,000 wine enthusiasts. The club sources from vineyards worldwide, covering reds, whites, rosés, and sparkling varieties, and ships directly to homes across the UK.

The range covers everything from bottles priced under £6 to curated mixed cases and premium collections. Members can order one-off cases or subscribe to a Wine Plan — a recurring delivery every 12 weeks (adjustable to taste) with built-in discounts of 10% to 20% off standard bottle prices. Beyond wine, the club stocks spirits, food hampers, and gift sets, making it a practical stop for both personal drinking and present-buying.

We’d highlight a few features that distinguish the club from high-street wine shops. Wine Plan subscribers can swap any or all bottles for alternatives from the catalogue while retaining their discount. The En Primeur service lets members reserve wines still ageing in barrel — a feature more common at specialist merchants. Every case comes with digital tasting notes, and free delivery applies to orders of 24 or more bottles.

Between the subscription discounts, En Primeur access, and the current deals listed below, this page is worth keeping handy if you’re planning to stock up.

Should I subscribe to a Wine Plan or order one-off cases?

It comes down to how regularly you drink. The Wine Plan’s 10% to 20% discount on every bottle adds up fast if you get through a couple a week — ‘The Seasons’ plan at £107.88 for 12 mixed bottles works out to roughly £9 per bottle. For occasional buyers, one-off cases give full control at higher per-bottle prices. We’d suggest trying a single case first, then subscribing once the range suits your palate.

How do I get the best value from Sunday Times Wine Club?

Stack your savings — it’s the approach we always recommend. Current offers include up to 30% off and gifts under £30, which layer on top of standard Wine Plan discounts. Ordering 24 or more bottles in one transaction qualifies for free delivery, so combining a plan case with extras makes sense. Watch for seasonal promotions around Christmas, Black Friday, and January — historically these bring the deepest reductions. Swapping bottles within your plan also helps you chase better value without losing your discount.

Is En Primeur worth the wait?

En Primeur suits drinkers building a cellar or chasing wines that won’t appear widely at retail. You pay a deposit upfront and the balance on dispatch, which can be months away. The potential upside is a lower price than the finished wine will command — but there’s risk. Your recourse for a disappointing bottle is limited to corked or faulty wines under the club’s guarantee. We’d recommend it for producers you already trust, not as a speculative gamble.

What should I watch out for with a Wine Plan?

We’d flag delivery frequency as the main thing to watch. Cases arrive every 12 weeks by default, and if you don’t drink fast enough, they pile up. You can adjust the schedule or skip a delivery — but only before the dispatch date. A single 12-bottle case also misses the 24-bottle free delivery threshold, so expect a delivery charge unless you add extra bottles to the same order.