About the Brand

SeatPlan is a theatre ticket platform operating across London’s West End and New York’s Broadway, specialising in official tickets paired with audience-verified seating data. The site hosts over 340,000 seat view photos contributed by real theatregoers, covering venues from the Prince of Wales Theatre to the London Coliseum. Its core promise is straightforward: you shouldn’t have to buy a ticket blind when you can see exactly what the stage looks like from your specific seat.

What you get beyond the ticket

The interactive seating plans are the main reason people use SeatPlan over a standard box office. Each seat on the map links to a verified photo and review — covering sightline obstructions, legroom, and whether you’ll spend half the show craning your neck. Current listings span long-running West End favourites like The Book of Mormon and Wicked alongside newer transfers like The Devil Wears Prada, with entry-level tickets starting from as little as £15 for select performances. Prices vary by date, time, and seat location, but matinees and midweek shows consistently sit at the lower end of the range.

Rewards and offers worth knowing about

SeatPlan runs a rewards programme where every booking earns points redeemable on future purchases — registration is free, and new members can pick up a sign-up bonus through the deal listed above. The offers on this page bring ticket prices down further, with savings of up to £40 on West End shows. Between the rewards points and the active deals, there’s genuine scope to pay meaningfully less than face value, especially if you’re booking multiple visits across a season.

Page last updated: 30 September 2026

How to use

Every offer on this page applies automatically — no promo code needed. Click the offer card that matches what you want to see, and the link takes you to seatplan.com with the deal already attached. Browse the current shows, pick your dates, and select seats using the interactive plan. The discounted price should appear in your basket before you reach checkout. Always double-check the final total before confirming payment.

SeatPlan’s rewards programme works alongside these offers. Sign up for an account and you’ll start earning on every booking. Points accumulate across multiple purchases, which is handy if you go to the theatre regularly. The sign-up rewards offer listed here gets you started with a bonus, so it’s worth registering before you make your first purchase.

Codes do surface from time to time, even though the current offers are automatic. When one appears, click the card to copy it, head to seatplan.com, shop as usual, and paste the code into the promo field at checkout. If something doesn’t work as expected, use the report button on this page and we’ll look into it.

Shopping Guide

When is the best time to book theatre tickets for the lowest prices?

Weekday matinees consistently offer the cheapest seats — we’ve seen upper circle tickets drop below £15 for midweek shows, whereas Friday and Saturday evening performances carry a premium. Booking a few weeks ahead rather than on the day usually gives you better seat selection too, though last-minute deals do appear for shows that haven’t sold out.

How does SeatPlan’s seating tool help me avoid a bad seat?

The interactive seating plan shows real audience photos from over 340,000 seats across London theatres. Each photo includes a verified review noting legroom, sightline obstructions, and proximity to the stage. We’d always check the specific seat before booking — a stalls ticket in row J at one theatre might have a completely different view than the same row elsewhere.

Can I stack SeatPlan offers with other savings?

Most SeatPlan promotions don’t stack with one another — you’d typically use the single best offer for your booking. That said, signing up for the rewards programme is free and earns points on every purchase regardless of which deal you’ve applied. Over multiple visits, those points add up to meaningful savings on future tickets.

What should I know before booking Broadway tickets through a London-focused site?

SeatPlan covers both West End and Broadway shows, but theatre conventions differ between the two. Broadway tickets tend to have higher face values, and venue seating is structured differently — orchestra, mezzanine, and balcony rather than stalls, dress circle, and upper circle. Check the specific seating plan for your Broadway venue before assuming a comparable seat position.