Route One is a Bristol-based action sports retailer focused on skateboarding hardware, footwear, and streetwear. Founded in 1989 by two friends who left London to build a business around skate culture, the company began as a small warehouse distributing action sports kit. It has …
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Route One is a Bristol-based action sports retailer focused on skateboarding hardware, footwear, and streetwear. Founded in 1989 by two friends who left London to build a business around skate culture, the company began as a small warehouse distributing action sports kit. It has since become one of the UK’s go-to destinations for skateboarders and snowboarders, with a buying team that sources products directly from the US, Europe, and East Asia.
The range covers skateboards and components, snowboards, and a curated selection of clothing and footwear. Expect names like Nike SB, Vans, adidas Skateboarding, Dickies, HUF, Independent, Santa Cruz, and Thrasher alongside Route One’s own-brand hardware. Multi-buy pricing runs across much of the clothing range — 2 for £80 on hoodies, 2 for £60 on jeans and shorts, 2 for £45 on t-shirts, and 3 for 2 on socks. Gift cards start from £5.
The weekly “One Hit Wednesday” promotion highlights a single product at a steep discount, announced via Route One’s email newsletter. Students can claim 10% off full-price items through UNiDAYS, and the 100-day returns policy gives you far longer to decide than most competitors offer. Standard delivery is free on orders over £50.
Between the multi-buy deals, periodic sale events with reductions reaching up to 65%, and the voucher codes on this page, there are several ways to keep your next order well below full price.
When’s the best time to find the biggest savings at Route One? Sale events regularly reach up to 65% off across clothing, footwear, and skateboards, with mid-season clearances around March and September often offering the deepest cuts. Between sales, “One Hit Wednesday” — a 24-hour deal on a single product announced via the newsletter — is worth tracking. Check this page for active codes like SAVE15 and SAVE30 before completing your order.
Can I stack a multi-buy offer with a discount code? Multi-buy deals such as 2 for £80 on hoodies or 3 for 2 on socks apply automatically and sit separately from promotional codes. In most cases you can combine them — two hoodies at the multi-buy price plus a code on a £100+ basket could save you over £30 versus buying individually. Test the code at checkout to confirm it works alongside the deal.
Should I use the student discount or a promo code? The UNiDAYS student code gives 10% off full-price items, but only one code works per order. On a £120 basket, the student code saves £12, yet SAVE15 takes off £15. On a £160 basket, SAVE30 removes nearly 19%. Enter both at checkout and pick the bigger cut — the maths shifts depending on your total.
What makes Route One different from other UK skate shops? Operating since 1989, Route One’s buying team travels internationally to stock labels like HUF, Independent, and Santa Cruz that aren’t widely available elsewhere in the UK. The 100-day returns window is notably generous — most competitors offer 14 or 30 days. That combination of hard-to-find brands and flexible returns keeps dedicated skaters coming back.
