PUMA is one of the world’s largest sportswear manufacturers, headquartered in Herzogenaurach, Bavaria. The brand was founded in 1948 by Rudolf Dassler after he split from the family shoe factory he had co-run with his brother Adolf — who went on to establish Adidas. Today …
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PUMA is one of the world’s largest sportswear manufacturers, headquartered in Herzogenaurach, Bavaria. The brand was founded in 1948 by Rudolf Dassler after he split from the family shoe factory he had co-run with his brother Adolf — who went on to establish Adidas. Today PUMA SE is publicly listed on the Frankfurt Stock Exchange and sells performance and lifestyle products across more than 120 countries. The full UK range is available at uk.puma.com.
The catalogue covers footwear, apparel and accessories spanning running, football, motorsport, golf, training and streetwear. Pricing sits in the mid-range for performance kit, though the sale section regularly halves costs across menswear, womenswear, kidswear and footwear. Football is a particular strength — PUMA sponsors major clubs and national teams, and replica jerseys can be personalised with a name and number for a small extra charge. The PUMA x Hyrox collection, aimed at functional fitness fans, starts from under £25.
Several standing offers make it worth checking this page before you order. New customers can claim 15% off by signing up to the newsletter, and students get a permanent 15% discount after verification through an affiliate partner — though sale items are excluded from both. The PUMA app unlocks early access to exclusive drops and a first-order code, WELCOME15, for 15% off. Standard delivery is free on baskets over £50.
With the sign-up discount, student offer and the promo codes listed here, there’s rarely a reason to pay full price at PUMA. Bookmark this page and check back before your next order.
When’s the best time to shop at PUMA for the biggest savings?
January is consistently the strongest month for PUMA discounts — both the number of active codes and the depth of clearance reductions peak then. Black Friday and Boxing Day bring similar 50% markdowns but across a narrower product range. If you’re not after a specific new release, waiting for one of these windows is worth it. End-of-season transitions around March and September also bring solid reductions as old stock gets cleared.
Is the PUMA app worth downloading?
For first-time buyers, yes. The app unlocks code WELCOME15 for 15% off your first order and provides early access to certain collection drops that tend to sell out quickly on the website. Not every website promo code works in-app, though, so it’s worth comparing both channels before placing future orders. We’d say it’s worth having for the sign-up bonus alone.
Should I use a promo code or wait for a sale?
Promo codes here typically give 10–15% off full-priced items, while sale reductions go up to 50%. If you want a new-release piece that won’t be discounted for months, use a code now. But if the item you’re eyeing is already in the sale section, the clearance price will beat a 15% code every time. One trap to avoid: codes don’t apply to sale items, so don’t try to stack them.
How does PUMA’s student discount compare to competitors?
A 15% standing discount is standard across the sportswear sector — Nike and Adidas offer similar rates. PUMA’s version excludes sale items, though, which limits its usefulness during major sale events when clearance prices are already steeper. We’d suggest using the student code for new-season or full-price pieces and switching to the sale section when reductions are running.
