Kids Stay Free at Premier Inn
Up to 15% off Business Flex Rate at Premier Inn
Unlimited Breakfast from £11 at Premier Inn
Central London Rooms from Under £100pn at Premier Inn
Manchester Rooms from Under £60pn at Premier Inn
Birmingham Rooms from Under £65pn at Premier Inn
Cornwall Rooms from £42pn at Premier Inn
Great Deals on Airport Hotels at Premier Inn
Up to 30% off Meal Deals at Premier Inn
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About the Brand
Premier Inn is the UK’s largest hotel brand, owned by Whitbread PLC—one of Britain’s oldest companies, tracing its roots back to 1742. The chain began life as Travel Inn in 1987, opening its first property in Basildon, before merging with Premier Lodge in 2004 and adopting the Premier Inn name in 2007. Today it operates more than 850 hotels across the UK, Ireland, Germany, and Austria, making it a fixture of the British travel landscape whether you’re booking a business trip, a family weekend, or an airport stopover.
The core offering is deliberately consistent: every room comes with an en-suite bathroom, Free WiFi, a TV, and the brand’s famously comfortable Hypnos beds. Rates start from around £25 per night at ZIP by Premier Inn—the group’s compact, ultra-budget brand—while standard city-centre properties typically range from £48 to just under £100 depending on location and demand. For tech-savvy urban travellers, Hub by Premier Inn offers smaller, app-controlled rooms in prime city locations at competitive prices.
Several policies set Premier Inn apart from typical budget chains. The Good Night Guarantee promises a refund if you don’t sleep well—just inform reception during your stay or within seven days of checkout. Families benefit from two children staying and eating breakfast free per paying adult. The Business account delivers a guaranteed 5% discount on every booking, rising to 15% off Flex Rate rooms, with free registration. Add automatic deals on this page to those built-in savings, and there’s usually a genuine reduction to be found on your next stay.
How to use
Shopping Guide
When’s the best time to book a cheap Premier Inn room?
Book as early as possible. Premier Inn releases rooms up to 12 months in advance, and the cheapest Saver and Advance rates disappear first. Tuesday and Wednesday nights are often significantly cheaper than Fridays and Saturdays in most UK cities. If you’re flexible, check ZIP by Premier Inn properties in Cardiff, Edinburgh, or London—these compact rooms often start around £25 on off-peak nights.
Flex Rate or Saver Rate—which should I pick?
It depends on how certain your plans are. Saver and Non-Flex rates are non-refundable but can be noticeably cheaper per night. Flex Rate lets you cancel until 1pm on arrival day, making it ideal for business travel or uncertain itineraries. We tend to book Flex for work trips and Saver only when the date is fixed—like a concert or a wedding we’ve already committed to.
Can I combine the Business discount with page offers?
Usually not directly stacked, but you can compare. The Business account guarantees 5% off every booking and up to 15% off Flex Rates. Run a search logged into your Business account, then check the automatic deals on this page for the same dates. Whichever price is lower, book that. The Business rate often wins for midweek city stays, while seasonal page deals can be stronger for family breaks.
What’s the catch with ZIP by Premier Inn?
No catch, but know what you’re getting. ZIP rooms are roughly half the size of standard Premier Inn rooms, cleaned every three days rather than daily, and allocated randomly—some have windows, others have lightboxes. The beds are still comfy and the showers are powerful, but it’s a stripped-back experience. For a one-night crash pad or a solo city break, the savings are hard to argue with. For a week away with family, stick to a standard property.
How does the referral scheme compare to other savings?
Referring a friend gives both of you 10% off—a single-use discount for them, and one for you after they complete their stay. It’s more generous than most one-off newsletter codes, but it’s a one-time perk per friend. If you travel regularly, the Business account’s perpetual 5% off is more reliable. Use the referral for your first booking, then switch to Business for everything after.