London-based Omnes was registered by founder Jordan Razavi in 2017 before officially launching a few years later to bridge the gap between fast fashion and prohibitively expensive ethical clothing. Operating as a certified B-Corp, the brand has quickly secured shelf space in …
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London-based Omnes was registered by founder Jordan Razavi in 2017 before officially launching a few years later to bridge the gap between fast fashion and prohibitively expensive ethical clothing. Operating as a certified B-Corp, the brand has quickly secured shelf space in major retailers like Selfridges and John Lewis by proving that sustainably made womenswear doesn’t have to carry a massive premium.
The core range covers everything from everyday basics and new arrivals starting under £30 to occasion wear and seasonal knitwear. Rather than relying on synthetic blends, the design team focuses on recyclable fabrics and deadstock materials. We often see shoppers drawn to their archive sales, where previous season lines are heavily discounted to clear inventory without sending garments to landfill.
What really sets the label apart is its climate-positive model. By partnering with the environmental organisation Earthly, the company offsets 125 per cent of its carbon footprint for every item sold. They also explore upcycling fabric off-cuts into accessories to ensure virtually nothing goes to waste during production. You can even split the cost of larger hauls using Clearpay at checkout.
Pairing these ethical credentials with regular promotional events means you don’t always have to pay full price for responsible fashion. Grabbing one of the discount codes below before you checkout is the easiest way to keep your wardrobe refresh firmly within budget.
When is the best time to shop the Omnes archive sale? While the brand runs seasonal promotions around Black Friday and Boxing Day, we find the deepest reductions happen during their dedicated archive events. This is when they clear out deadstock and previous season colours, often slashing prices by up to 70 per cent. If you aren’t fussed about wearing the absolute latest trend right this second, waiting for an archive drop is by far the most cost-effective way to buy their sustainable fabrics.
How do I stack discounts for a larger wardrobe refresh? The checkout system rarely allows you to combine a percentage-off code with an already reduced sale item, so strategy matters. If you are buying multiple full-price pieces and your basket crosses the £125 mark, apply a tiered code to maximise your savings. Alternatively, if you are just buying one or two items, rely on the automatic new arrival deals or sign up for the newsletter to grab a one-time welcome code that applies across the board.
Is the brand genuinely better for the environment than standard high street labels? Greenwashing is common in fashion, but this label backs up its claims with third-party auditing. As a certified B-Corp, they are legally required to balance profit with purpose. More impressively, their partnership with Earthly means they offset 125 per cent of their carbon emissions, making every purchase technically climate positive rather than just neutral. When you compare that to standard high street retailers who merely use a fraction of organic cotton, the environmental benefit here is substantially higher.
