Naked Wines Active Deals, Sales & Codes in June, 2026

Founded in Norwich in 2008 by Rowan Gormley and a group of former Virgin Wines colleagues, Naked Wines disrupted the traditional drinks market by cutting out the middlemen. Rather than buying from large distributors, the company pools customer funds to back independent winemakers directly. Following a stint under the Majestic Wine umbrella, it emerged as an independent, publicly listed business in 2019, cementing its position as a heavyweight in the UK’s direct-to-consumer wine space.

The core of the business revolves around its ‘Angel’ membership model. Regular drinkers commit to investing a minimum of £25 a month into their Naked Wines account, which acts as a digital wallet for purchasing exclusive bottles. Because the wines aren’t available on the high street, prices reflect the actual cost of production plus a fair margin, rather than inflated retail markups. The catalogue spans over 400 options, from crisp sparkling whites under £15 to robust reds and curated mixed cases.

What really sets the platform apart is its approach to risk. The 100% Hassle-free Guarantee means that if a bottle arrives corked, damaged, or simply isn’t to your liking, the purchase price is refunded as credit to your account. Standard delivery is complimentary on orders exceeding £100, with parcels typically arriving within a couple of days.

Pairing these built-in structural advantages with the promotional codes listed below provides a highly effective way to stock the cellar without overspending.

Is the Angel membership actually worth the monthly commitment?

It depends entirely on your drinking habits. If you regularly spend over £50 a month on wine, the model works brilliantly because you are essentially pre-funding purchases you would make anyway, but at wholesale ‘Angel’ prices rather than high-street markups. However, if you only buy the occasional bottle for a dinner party, the £25 monthly direct debit might feel like a burden. We suggest starting with a one-off introductory case using a voucher code to test the quality before locking yourself into the subscription model.

How do I maximise savings on my first order?

New customers are heavily incentivised. The best strategy is to take the 60-second palate quiz on their homepage, which typically unlocks a substantial welcome voucher. Stack this with a first-case promotional code from our list, and ensure your basket hits the £100 threshold to trigger free delivery. This combination heavily subsidises your initial mixed case while letting you sample independent winemakers.

What happens if I order a wine I end up hating?

This is where the platform really outshines traditional supermarkets. Under their 100% Hassle-free Guarantee, you don’t need to go through the faff of posting bottles back. If a wine is corked, damaged, or simply not to your taste, you just rate it poorly on the website and the purchase price is instantly credited back to your account. It removes the financial risk of experimenting with unfamiliar grape varieties or new regions.

Can I pause my account if I have too much stock?

Yes, the platform is surprisingly flexible. If your wine rack is full or you are heading away, you can easily pause your monthly £25 investment via your account settings. Your existing credit balance remains safely stored until you reactivate, meaning you never lose out on funds you have already deposited.