Hello Kitty Labels from £18 at My Nametags
56 Stickers from £16 at My Nametags
Iron On Name Labels from £16 at My Nametags
Wall Stickers from £18 at My Nametags
Personalised Colour Stickers from £16 at My Nametags
Black and White Name Stickers from £18 at My Nametags
Personalised Mini Stickers from £16 at My Nametags
Personalised Maxi Stickers from £16 at My Nametags
56 Iron-on Labels from £16 at My Nametags
Posters from £11.95 at My Nametags
Door Sticker from £15 at My Nametags
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About the Brand
My Nametags was founded in 2004 by Lars B. Andersen, who needed a reliable way to label his own children’s clothing and couldn’t find one that met his standards. What started as a personal project grew into a business that now ships to over 130 countries, earning the Queen’s Award for Enterprise in International Trade in 2018. The brand serves parents, schools and care homes alike — anywhere lost property is a daily headache.
The product range centres on personalised name labels in two main formats: stickers that adhere to belongings and iron-on labels that bond to fabric. Licensed collaborations with Mr Men & Little Miss and Hello Kitty add character appeal for children, while a design tool lets you pick fonts, colours, backgrounds and icons. Prices start at £11.95 for posters and £16 for label sets, with wall stickers and door stickers from £15–£18. Every order carries a 10-year washing guarantee — a claim few competitors match.
Practical details worth knowing: most orders dispatch within 48 hours, and postage is a flat £1 regardless of order size. You get a 10-minute window after placing an order to correct any typos by emailing sales@mynametags.com. The stickers are fully waterproof and dishwasher-safe, making them suitable for water bottles, lunchboxes and pencil cases, while the iron-ons survive regular machine washing.
Those durability guarantees plus the current deals on this page make it worth checking back before each school term.
How to use
Shopping Guide
Which label type suits my needs — stickers or iron-ons?
Stickers are the versatile all-rounder. They go on lunchboxes, water bottles, shoes and pencil cases — anything with a hard surface. Iron-ons are your bet for clothing and fabric items that go through the wash weekly. At £16 for 56 labels in either format, the price is the same, so the decision comes down to what you’re labelling. For a full school kit, most parents order one set of each.
When’s the best time to buy?
My Nametags runs its heaviest promotions in late August and early September, when the back-to-school rush peaks. January also tends to see modest discounts. If your child is starting a new term, ordering a few weeks early means you’ll avoid the dispatch delays that come with peak demand — and you’ll have labels ready before day one.
How can I keep the cost down?
The black-and-white iron-on labels come in at £9.95 for 120, which is the cheapest option per label on the site. If colourful designs aren’t essential — say, for secondary school uniform where discretion matters — they’re a practical, budget-friendly choice. Signing up for the newsletter and following My Nametags on social media can also flag up flash sales that don’t appear elsewhere.
Are there student or NHS discounts?
We haven’t found a standing student or NHS discount on the My Nametags site. That said, the flat £1 postage and the 10-minute correction window mean you won’t lose money on shipping or typo reorders, which is where costs can creep up with other label companies.