Up to 30% off RRP on Bike Lights at Merlin Cycles
Free Delivery on Orders Over £60 at Merlin Cycles
Up to 40% off with Cycle to Work Scheme at Merlin Cycles
Road Bikes from Under £1000 at Merlin Cycles
Up to 50% off DT Swiss Wheelsets at Merlin Cycles
Up to 70% off Cycle Clothing in the Merlin Cycles Sale
Up to 45% off Road Bikes at Merlin Cycles
Never Miss a Deal — Subscribe.
Subscribed!
You're all set. We'll send the best deals straight to your inbox.
About the Brand
Merlin Cycles was founded in 1993 as a mail-order operation in Lancashire, opening its first retail shop shortly after. It has since grown into one of the UK’s established online cycling retailers, moving to larger premises twice — in 1998 and again in 2008 — to accommodate its own-brand bike designs and an expanding warehouse. The company still operates from its base in Leyland, Lancashire.
The product range spans road bikes, mountain bikes, frames, components, wheels, tyres, clothing, and accessories. Merlin also designs its own bikes — the Rock Lobster steel hardtails and Malt aluminium hardtails have been part of the lineup since 2000, with road-specific models following from 2012. The company holds an exclusive UK distribution deal with Dutch brand Sensa. Beyond the hardware, the store stocks nutrition products including energy gels, bars, and hydration supplements from brands such as Torq, SIS, and SaltStick.
Key features worth knowing about:
- A tiered loyalty scheme — Bronze (spend £50/year for 7.5% off RRP), Silver (£100/year for 10% off), and Gold (£250/year for 15% off), plus a 100-point welcome bonus equating to a £5 voucher after spending £75
- Free delivery on orders over £60 (excluding bikes, which carry a £19.99 carrier charge)
- Participation in the Cycle to Work Scheme via On Yer Bike, Bike2Work, and Green Commute Initiative
With regular sale events knocking up to 70% off clothing and 50% off wheelsets, plus loyalty discounts and the offers listed below, there are solid savings to be had year-round.
How to use
Shopping Guide
When’s the best time to buy from Merlin Cycles?
The biggest reductions tend to land in seasonal clearance events — the “up to 70% off clothing” deal is typical of their end-of-line push. Black Friday and the January sales are reliably strong. For full-price items, your loyalty tier discount applies year-round, which takes the pressure off timing — Gold members get 15% off RRP whenever they shop.
Which loyalty tier should I aim for?
It depends on your annual spend. Bronze kicks in at just £50 and gives 7.5% off RRP — already decent for a casual rider. Silver at £100 takes that to 10%, but the real jump is Gold at £250, where you unlock 15% off. If you’re buying a bike or major components in one go, you’ll hit Gold quickly and the discount pays for itself on subsequent purchases.
Is the Cycle to Work scheme worth using?
If your employer is signed up, absolutely. You can save 25–42% on a bike up to £1,000 by paying through salary sacrifice, and Merlin accepts three providers: On Yer Bike, Bike2Work, and Green Commute Initiative. Factor in the 10% admin fee on Cycle to Work orders, and confirm which scheme your employer runs before requesting a quote.
What should I watch out for when ordering?
Bike deliveries carry a £19.99 carrier charge regardless of the order total — the free delivery threshold doesn’t apply to bikes. Also, loyalty discounts only apply to products sold at RRP, not already-reduced sale items, so you can’t double-dip during the sales.