Fitness Superstore Active Deals, Sales & Codes in August, 2026

Fitness Superstore has been supplying the UK with specialist fitness equipment since 1994, making it one of the country’s longest-established retailers in the category. Originally a single operation, it has grown into what it describes as the UK’s largest supplier of specialist fitness gear, serving both home gym builders and commercial clients from a network of 12 showrooms.

The product range spans everything from kettlebells and resistance bands to commercial-grade treadmills and multi-gyms. Prices reflect that breadth: smaller accessories come in at accessible price points, while full treadmills start around £854. One of the retailer’s genuine strengths is that you can try before you buy — those 12 showrooms let you test equipment in person, which matters when you’re committing to a machine that costs hundreds or thousands of pounds.

Several features make Fitness Superstore worth a closer look if you’re kitting out a home gym. Delivery is free on orders over £99, and treadmills qualify for free next-day delivery. The ex-display clearance section offers savings of up to 60%, and you can stack an additional 10% off with the code DEMO. Flexible payment options are available for larger purchases, and signing up for the newsletter unlocks 5% off your first order.

Between the showroom try-before-you-buy model, the ex-display bargains, and the codes we’ve gathered below, there are several ways to bring the cost of building a home gym down significantly.

When’s the best time to buy fitness equipment from Fitness Superstore?

Seasonal sales tend to cluster around January and Black Friday. But the ex-display clearance section is a year-round opportunity — stock changes as showroom models rotate out, and you can take an extra 10% off with the code DEMO. If you’re not in a rush, checking the clearance page every few weeks can surface significant discounts on barely-used kit.

Should I visit a showroom before ordering online?

Yes, if you’re spending serious money. Testing a treadmill or multi-gym in person tells you whether the running deck feels right or the weight stack is smooth enough. Fitness Superstore has 12 UK showrooms for exactly this reason. Browse and test in-store, then order online with one of our codes to secure the discount.

How do I maximise savings on a large order?

Start with the newsletter sign-up for 5% off your first order. If you’re spending over £99, free delivery kicks in automatically. For ex-display items, apply the DEMO code for an additional 10% off. The trick is choosing the right code — STAY5 and SHOP5 both offer 5% off, but their eligibility may differ depending on what’s in your basket.

Is ex-display equipment worth the risk?

Generally, yes. Ex-display items have been used in showrooms for customers to try, so cosmetic wear is possible but mechanical function is typically sound. The up-to-60% discount plus the DEMO code makes the value proposition strong. Just check the specific condition notes on each product page before committing.