First Choice Active Deals, Sales & Codes in August, 2026

First Choice is one of the UK’s best-known holiday brands, now part of TUI Group — one of the world’s largest tourism companies. Founded nearly five decades ago, the brand serves millions of holidaymakers with package deals covering everything from beach breaks and family resorts to long-haul adventures and adults-only retreats.

At its core, First Choice sells package holidays — flights, accommodation, and transfers bundled together — but the range goes well beyond that. Travellers can book hotel-only stays, self-catering villas, and multi-destination itineraries. Travel insurance, airport parking, airport hotels, and in-flight meals can all be added at the point of booking. For those planning something bigger, wedding packages abroad are available, and you can download a brochure or speak to a travel expert for tailored advice.

Several features make First Choice worth a closer look for budget-conscious families. Free Kids Places on select holidays cover flights, accommodation, and board for children travelling with two full-paying adults. Deposits start from as little as £30 per person, with the remaining balance payable in monthly instalments before departure. Last-minute deals within six weeks of travel and “Wonky Holiday” bargains on non-standard packages provide further ways to trim costs. You can also manage bookings and check flight status directly through the site.

These features, combined with the offers we’ve gathered below, make this page worth bookmarking before you start browsing destinations.

When’s the best time to book with First Choice?

January consistently delivers the deepest discounts, and it’s when we see the most traffic to this page — which tells us the offers are worthwhile. Black Friday (late November) is another strong window, with past deals offering up to £300 off selected bookings. December brings smaller price drops that work well for winter sun escapes. We’d suggest bookmarking this page around these three windows and being ready to move quickly, as the best-value packages sell out fast.

How do free kids’ places actually save me money?

A free kids’ place eliminates the child’s flight, accommodation, and board costs entirely — on a typical all-inclusive family package, that’s several hundred pounds saved per child. You need two full-paying adults per free place, and only one per booking. If you’re travelling with more than one child, compare the total against booking without the free place — sometimes a reduced-price deal across all children works out cheaper overall.

Can I combine a First Choice code with other deals?

It depends on the offer. Some codes stack with sale prices or free kids’ places, but others — gift card promotions in particular — have historically excluded low-deposit bookings. The terms on each offer card spell out restrictions. Our advice: apply the code first and check the final price before assuming other discounts will layer on top.

What should I know before choosing a low-deposit booking?

Low deposits (from £30pp) are excellent for locking in a price early, but they come with a trade-off. Your remaining balance is split into instalments that must be fully paid 98 days before departure — book well in advance and monthly payments stay manageable. The key risk: if you cancel after the cooling-off period, you’ll lose the deposit and may face additional charges. Taking out travel insurance at the point of booking is worth considering.