Bestsellers from £15 at Fenty Beauty
New Arrivals from £18 at Fenty Beauty
Order by 6.30pm for Next Day Delivery at Fenty Beauty
Fragrances from £18 at Fenty Beauty
Lipgloss from £15 at Fenty Beauty
20% off 3 Minis at Fenty Beauty
15% off with Newsletter Sign-ups at Fenty Beauty
Up to 20% off Bundles and Sets at Fenty Beauty
10% off Replen + Save Subscription Orders at Fenty Beauty
Up to 30% off in the Fenty Beauty Last Chance Sale
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About the Brand
Fenty Beauty launched in 2017 as a joint venture between Rihanna and LVMH’s Kendo Brands, fundamentally shifting the cosmetics industry’s approach to inclusivity. Headquartered in San Francisco, the brand quickly expanded its UK presence through its dedicated British storefront and select luxury retailers. What started with a groundbreaking 50-shade foundation rollout has grown into a global empire serving millions of customers who previously struggled to find their exact match.
The core product range spans colour cosmetics, skincare, and fragrance, with iconic staples like the Gloss Bomb and Pro Filt’r Soft Matte Longwear Foundation. Prices are accessible for prestige beauty, with bestsellers and lipglosses starting around £15, and fragrances or new arrivals typically priced from £18. While you can pick up select items at Harvey Nichols, shopping directly via the official UK website unlocks the full catalogue and exclusive bundles.
Beyond the standard catalogue, the brand offers several built-in ways to lower your final bill. The Replen + Save subscription service automatically knocks 10% off recurring orders of your favourite staples, eventually bumping up to 15% off your fourth delivery alongside free UK shipping. Students can also verify their status to secure a permanent 15% discount, and joining the mailing list nets you another 15% off your initial basket.
Combining these baseline perks with the seasonal promotions and discount codes found below makes stocking up on your daily essentials significantly more affordable.
How to use
Automatic Price Reductions
Most of the savings we track here are direct price drops that require no manual input. Whether you are browsing the Last Chance Sale for up to 30% off or grabbing bundles with a 20% reduction, these discounts automatically reflect in your basket once you meet the criteria, like adding three minis to trigger the multi-buy offer.
Newsletter Sign-ups
If you are making a first-time purchase, opting into email or text updates is a reliable way to shave 15% off your total. You will receive a unique welcome code straight to your inbox, which can often be stacked with free delivery thresholds, though it usually excludes limited-edition drops and existing sale items.
Replen + Save Subscriptions
For everyday staples like setting sprays or cleansers, the Replen + Save feature is well worth setting up. You get an immediate 10% off your recurring deliveries, which increases to 15% off by your fourth order, and it permanently unlocks free UK shipping regardless of your basket total.
Shopping Guide
When is the best time to buy Fenty Beauty?
While the brand runs a Last Chance Sale with up to 30% off discontinued or seasonal shades, the deepest cuts usually land during Black Friday and the Boxing Day sales. We tend to see site-wide percentage drops rather than just bundle deals during these windows. If you need a specific foundation shade that rarely goes on sale, your best bet is combining a newsletter welcome code with a free delivery threshold in the quieter months.
Should I use Replen + Save or just wait for sales?
| Feature | Replen + Save | Seasonal Sales |
|---|---|---|
| Discount Level | 10% to 15% off recurring orders | Up to 30% off select items |
| Shipping Perk | Free UK delivery on every order | Free only over £35 threshold |
| Product Range | Core staples and refills | Discontinued shades and holiday sets |
For high-turnover items like the Invisimatte Blotting Powder, locking in the subscription guarantees a permanent reduction and free shipping that beats waiting for sporadic promotions. But for limited-edition holiday sets, skip the subscription and wait for the seasonal bundle offers instead.
Can I stack the student discount with other offers?
The 15% student discount verified through third-party platforms is incredibly useful, but it generally cannot be applied to items already marked down in the Last Chance Sale or bundled sets. We recommend using your student verification on full-priced new arrivals or core staples that never see a price drop. You can still benefit from the free next-day delivery threshold on those full-priced baskets, effectively saving you the shipping fee while securing the 15% reduction.