5% off Halo Glow Bundle Orders at e.l.f Cosmetics
10% off Power Grip Stick and Set Duo Orders at e.l.f Cosmetics
25% off Bride Tribe Beauty Bundle Orders at e.l.f Cosmetics
5% off Camo Collection Satin Finish Kit Orders at e.l.f Cosmetics
£3 off Bronzey BFFs Bundle Orders at e.l.f Cosmetics
£4 off Halo Glow Skin Tint Orders at e.l.f Cosmetics
20% Student Discount at e.l.f Cosmetics
25% Key Worker Discount at e.l.f Cosmetics
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About the Brand
Founded in 2004 by the Shamah family in the US, e.l.f. Cosmetics (an acronym for Eyes, Lips, Face) is now owned by e.l.f. Beauty, Inc. and operates a dedicated UK site. The brand has built a massive following by proving that professional-grade makeup doesn’t require a luxury price tag.
The core range covers everything from their viral Power Grip Primer to the Halo Glow liquid filter and Camo concealers. Prices are remarkably accessible, with most hero products sitting well under the £15 mark. Because the entire catalogue is 100% vegan and cruelty-free, you don’t have to compromise on ethics to keep your beauty budget in check.
Beyond the low baseline prices, shoppers can squeeze out extra value by joining the free Beauty Squad loyalty programme. Members earn points on every order, unlock exclusive discounts, and receive a free gift on their birthday. The brand also runs frequent bundle deals—such as the Slay Your Wedding Day or Halo Glow kits—where applying a specific promo code at checkout knocks a significant percentage off the combined total.
Pairing these targeted bundle discounts with the voucher codes on this page is the most reliable way to kit out your makeup bag for a fraction of the high-street cost.
How to use
Shopping Guide
When is the best time to buy e.l.f. makeup? While the brand runs sales year-round, we’ve noticed their most aggressive discounts align with major beauty events and seasonal shifts. Black Friday and the January sales are reliably good, but keep an eye out for their site-wide seasonal events. These sales often drop prices significantly, making it the perfect window to bulk-buy staple items like the Power Grip Primer or Camo concealers.
How do I maximise savings on e.l.f. bundles? Buying individual items is fine, but the real value lies in their curated kits. If you’re after a full face, look for the Halo Glow or Bronzey BFFs bundles. Applying a specific bundle code at checkout usually yields a steeper percentage discount than trying to use a generic site-wide voucher on single items. Just remember that bundle codes rarely stack with other promotions, so use them on their own.
Is the Beauty Squad loyalty programme actually worth joining? Absolutely, especially since it’s completely free to sign up. Beyond earning points on every pound you spend, members get early access to limited-edition drops and a free birthday gift. We recommend creating an account before your first purchase so your points start accumulating immediately. Once you hit the higher tiers, the points convert into reward vouchers much faster, effectively giving you a permanent discount on your routine top-ups.
Should I rely on standard delivery or wait for free shipping? The free delivery threshold sits at a very reasonable £25. Since most hero products cost between £6 and £12, it’s incredibly easy to hit that minimum without forcing unnecessary purchases. If your basket falls just short, adding a low-cost beauty sponge or a single lip oil is a much smarter financial move than paying the standard postage fee.