AG1 Active Deals, Sales & Codes in October, 2026

AG1 (formerly Athletic Greens) is a nutrition brand founded in 2010 by Chris Ashenden, a former New Zealand police officer who developed the formula to address his own nutrient absorption issues. Headquartered in Nevada with teams distributed across more than 20 countries, the company generated roughly $600 million in revenue by 2024 — one of the largest direct-to-consumer nutrition brands worldwide. The brand rebranded from “Athletic Greens” to “AG1” in 2021–22, broadening its positioning from athletes to the wider health-conscious market.

The business centres on a single product: a daily nutrition powder with 75-plus vitamins, minerals, probiotics, adaptogens, and whole-food nutrients. Each 12-gram serving carries around 50 calories and five clinically studied probiotic strains; the formula is NSF-certified, vegan, gluten-free, and non-GMO. A 30-serving pouch costs £79–£99, with travel packs from £65 — firmly premium territory. The formula has been refined more than 50 times, reflecting a development cycle driven by customer feedback rather than marketing schedules.

AG1 operates what it calls a DWC (Direct-with-Consumer) model, routing customer feedback directly into formula development rather than relying on third-party retail. Subscriptions are flexible — buyers can adjust delivery frequency, skip shipments, or swap pouches for travel packs through their online account. A referral programme credits existing customers £15 off when a friend subscribes, and new subscribers can claim £10 off their first order by signing up to the newsletter. Partnerships with brands such as lululemon and WHOOP embed AG1 within a broader wellness ecosystem rather than treating it as a standalone supplement.

We’ve gathered the referral credit, introductory discounts, and subscription savings on this page — several practical ways to bring the monthly cost down. Worth bookmarking if a daily nutrition routine is on your radar.

When is the best time to sign up for AG1?

Black Friday and January tend to bring AG1’s deepest introductory discounts — we’ve seen offers climb above the usual £10–£15 range during these windows. Outside of seasonal sales, the best moment is your first order: stack the newsletter sign-up discount with the welcome kit to maximise value. Keep an eye on the offers above, as limited-time bundle deals appear throughout the year.

Is a subscription better value than one-off purchases?

Yes, and the gap is significant. A single 30-serving pouch typically costs £79–£99, while the subscription model brings the per-day cost down and includes free delivery. The double subscription option, starting from £150, further reduces the per-serving price. Because AG1 lets you skip deliveries, adjust frequency, or pause entirely, the subscription carries little risk — you’re not locked into rigid terms.

AG1 versus buying individual supplements — which makes more sense?

AG1 consolidates a multivitamin, probiotic, greens powder, and adaptogens into a single daily scoop, which is convenient if you’d otherwise be buying and taking four or five separate products. But individual supplements let you target specific deficiencies at a lower total cost. If you know exactly what you need — say, just vitamin D and omega-3 — targeted products will be cheaper. AG1 suits people who want broad coverage without the guesswork.

What should I watch out for before subscribing?

The powder has a distinctive earthy taste that divides opinion — sampling a travel pack at £65 before committing to a full pouch is a sensible move. Also, check the subscription settings during checkout: the default is monthly auto-renewal, so set your delivery frequency and reminder preferences immediately to avoid unwanted shipments.