Christmas Eve and New Year’s Eve are the Super Bowls of "Yellow Sticker" shopping. As supermarkets race to clear perishable festive stock before holiday closures, prices on turkeys, party platters, and luxury desserts can drop by up to 90%. However, timing is everything. At MeetVoucher, we have compiled the definitive schedule for bagging bargains in December 2025.
The Christmas Eve Strategy (Dec 24th)
Stores are desperate to empty shelves before the 25th. Here is your timetable:
| Supermarket | Closing Time | The Golden Hour (Best Deals) | Notes |
|---|---|---|---|
| M&S | 4:00 PM | 3:00 PM - 3:30 PM | Risk it at 3:30 PM for mega reductions on luxury party food. |
| Morrisons | 5:00 PM | 4:00 PM | Often does a final markdown 60 mins before closing. |
| Aldi & Lidl | 6:00 PM | 5:00 PM | Lidl staff often apply extra stickers in the final hour. Look for Red stickers in Aldi. |
| Tesco & Sainsbury's | 7:00 PM | 6:00 PM | Vegetables can drop to 10p. Great for freezing. |
The New Year’s Eve Strategy (Dec 31st)
This is the prime time for party food and alcohol reductions.
- Aldi & Lidl: Both close at 6:00 PM and remain closed on Jan 1st. Expect aggressive clearance of meat and special buy items around 5:00 PM.
- M&S: Closes at 7:00 PM and stays closed until Jan 2nd. The 6:00 PM slot is legendary for picking up high-end canapés for pennies.
- Asda: Open on New Year's Day, so discounts are less aggressive, but seasonal "Christmas" packaging items will still be cleared out around 6:00 PM.
Insider Tips for Success
1. Freeze, Don't Binge:
Most yellow sticker items (bread, meat, hard cheese, and even some desserts) can be frozen. You are not buying dinner for tonight; you are buying cheap meals for January.
2. Don't be Shy:
If you see a staff member with a sticker gun, hover politely. If an item expires today but hasn't been reduced yet, ask them. They often appreciate the help in clearing stock.
3. The "Red" Sticker:
Remember, Aldi uses Red stickers, not Yellow. They offer 30%, 50%, and finally 75% off. The 75% stickers are rare but usually appear on the final day of shelf life.
For the latest supermarket vouchers to stack with these in-store deals, check MeetVoucher.online.