#UK Days Out

We all know that one person. Maybe it’s your dad, who buys himself everything he wants the week before his birthday. Maybe it’s a partner who claims they “don’t need anything.” The panic sets in. You stare at shelves of generic toiletries or novelty socks, knowing they will end up in a drawer, forgotten. This is where Virgin Experience Days has cornered the market. They have capitalized on a massive shift in consumer behavior: the move from stuff to memories. Instead of physical clutter, people want stories. They want to drive a Lamborghini, eat scones at the top of The Shard, or throw themselves out of a plane.