#Outdoor Gear

Fishing is expensive. There is no way around it. You start with a cheap rod and a handful of flies. Six months later, you are eyeing up a £900 Sage rod and wondering if you can hide the receipt from your partner. If you have fallen down the rabbit hole of fly or lure fishing in the UK, you have undoubtedly come across Sportfish. They are not just another online shop; they are an institution. With a massive catalogue and a physical presence that includes a casting lake, they claim to be the ultimate one-stop-shop for the serious angler.