#Desigual

Desigual doesn’t do “subtle.” Walk down any high street in Europe, and you can spot a Desigual coat from a block away. It’s a riot of patchwork, intense geometric prints, and mismatched textures. Since 1984, this Barcelona-based brand has operated on a simple manifesto: “La Vida es Chula” (Life is Cool). For years, the fashion elite turned their noses up at it. They called it chaotic. They called it loud.