#Decathlon Review

Finding reliable sports equipment usually involves a painful trade-off. You either pay a premium for big-name branding or settle for low-quality knockoffs that fall apart after three uses. Decathlon disrupts that narrative. For years, this French retailer has dominated the European market and is aggressively expanding globally. Their model is simple but effective: vertical integration. They design, manufacture, and sell their own brands. By cutting out the middleman, they keep costs incredibly low without sacrificing functionality.