Sweaty Betty Founded in 1998, Sweaty Betty has been shaking up the activewear market for over 20 years. Sweaty Betty is a design-driven activewear brand on a mission to empower women through fitness and beyond. Designed by women for women, their goal is to make you feel powerful and amazing from studio to street with the best fit and fabric. Based in London, their all-female team are on a constant mission to create beautiful and technical clothes to flatter a woman’s body, especially the bum, they test everything in-house to check it really performs. Sweaty Betty are on a never-ending quest for the best technical fabrics, their current obsession is their infamous bum-sculpting Italian fabric. So if you want to look and feel good down the gym use these great discount codes on your next purchase.