UK retailer Sports Direct was founded in 1982, and today has over 700 stores nationwide and in Europe. As well as an online shop. The massive range of sportswear products caters for men, women, and kids, focusing on big name buys at affordable prices. Brands stocked at Sports Direct include adidas, Puma, Nike, Converse, and Under Armour.
Whether you’re shopping for sports fashion or footwear, search the latest shoes and boots. Clothing covers trend-led pieces, basics and essentials, and practical outerwear. Scroll through the pages to bag a sportswear buy, checking back here for our Sports Direct voucher codes too.
Sports Direct Active Deals, Sales & Codes in February, 2026
DEAL
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£5 In-Store Voucher with Click and Collect Orders Over £100 at Sports Direct
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DEAL
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Up to an Extra £10 off Nike Air Max Trainers with Frasers Plus Prices at Sports Direct
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CODE
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10% off Levis x Oasis Orders at Sports Direct
Verified
TOUR10
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