ICONIC London Active Deals, Sales & Codes in February, 2026

There will always be an element of risk-taking in the fashion world, afterall nothing changes if no one is pushing forward in new and unexpected ways. But even in that context the risk taken to start ICONIC was, at least on a relative scale, massive. In 2015 Jade Elliot sold her car and used the cash to start a cosmetic company out of her bedroom. 6 years later and ICONIC has become an icon itself, drawing rave reviews from luminaries in the fashion industry.

Full of passion for making amazing products for amazing faces everywhere, Jade’s drive and determination has lead to a journey beyond her wildest dreams. From being featured in Vogue, to being used by Kim Kardashian to being stocked in of the most prestigious cosmetic stores in London, ICONIC has built up a loyal base and rabid followers looking out for whatever ICONIC product comes out next.

Official Website: www.iconiclondoninc.com